UALX727
Well-known member
- Joined
- Nov 26, 2001
- Posts
- 234
Chase,
Here are some reasons I can think of that an Airtran/SWA link-up may happen in the future:
1. Out of the 20 top O/D markets in the U.S., Southwest is in 19 of them. The one city that they lack in that group is Atlanta. SWA could get into Atlanta in a BIG way....
2. AirTran is big in BWI with 15%of the market.....Southwest has around 50% of the market in BWI....a SWA/Airtran hook-up would give SWA excellent pricing power with 65% marketshare.
Similiarly, AirTran has a large presence in Florida, particularly in Orlando, where SWA is the major player. Basically, as a rule, the bigger the marketshare an airline has in a city....the more they can charge passengers. Over time, this increased pricing power will pay for the cost of any merger/buyout.
3. AirTran has established 30% marketshare in MKE, with expectations to grow even more in the future. SWA may consider this a threat to the MDW operation, as AirTran attempts to draw leisure pax from the north Chicago suburbs. AirTran billboards are all along the highways in Northern Illinois.
4. Carribean operations now at AirTran which may compliment SWA ops.
5. 54 737-700's currently with many more 737 firm orders in the future at bargain basement pricing. The 717's, who knows...probably phased out over time.
6. SWA will take out a lower CASM, growing competitor. For years SWA had the lowest CASM around, now AirTran's CASM has surpassed SWA's.
That's just a quick summary of the top of my head...who knows. I tend to think that it makes sense...but other guys I fly with are not convinced. In the end we will be the last to know.
As far as seniority integration goes......I believe it will go to arbitration if it ever does go down. I am sure that the AirTran pilots will welcome a more friendly employee culture over there than we currently have now. FWIW......
Here are some reasons I can think of that an Airtran/SWA link-up may happen in the future:
1. Out of the 20 top O/D markets in the U.S., Southwest is in 19 of them. The one city that they lack in that group is Atlanta. SWA could get into Atlanta in a BIG way....
2. AirTran is big in BWI with 15%of the market.....Southwest has around 50% of the market in BWI....a SWA/Airtran hook-up would give SWA excellent pricing power with 65% marketshare.
Similiarly, AirTran has a large presence in Florida, particularly in Orlando, where SWA is the major player. Basically, as a rule, the bigger the marketshare an airline has in a city....the more they can charge passengers. Over time, this increased pricing power will pay for the cost of any merger/buyout.
3. AirTran has established 30% marketshare in MKE, with expectations to grow even more in the future. SWA may consider this a threat to the MDW operation, as AirTran attempts to draw leisure pax from the north Chicago suburbs. AirTran billboards are all along the highways in Northern Illinois.
4. Carribean operations now at AirTran which may compliment SWA ops.
5. 54 737-700's currently with many more 737 firm orders in the future at bargain basement pricing. The 717's, who knows...probably phased out over time.
6. SWA will take out a lower CASM, growing competitor. For years SWA had the lowest CASM around, now AirTran's CASM has surpassed SWA's.
That's just a quick summary of the top of my head...who knows. I tend to think that it makes sense...but other guys I fly with are not convinced. In the end we will be the last to know.
As far as seniority integration goes......I believe it will go to arbitration if it ever does go down. I am sure that the AirTran pilots will welcome a more friendly employee culture over there than we currently have now. FWIW......