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Southwest Airlines Expands Atlanta Service With Two New Nonstop Destinations

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it comes down to who has control over fares. Let's make no mistake that Delta will match and probably beat most domestic fares out of ATL,

Very true, except DAL will get alot of ill will when they charge 100 bucks to go ATL- LAX but 900 dollars, or more, to fly somewhere a 1/3 of the distance with no competition.

Does not look good to your frequent fliers.
 
SLC, 1994, Morris Air was kicking Delta out of Salt Lake. Then Southwest entered the arena and Delta came back stronger than ever. Now, regarding the possibility that Southwest will continue to add routes in ATL and slowly shut down AirTran. When is that scabbing?
 
You have to admit, SWA is kicking butt in DEN. It could easily happen in ATL if DAL assumes it can't happen.
 
Wait till SWA lands on 28 and then has to taxi to ramp 3 at 9am for a 30 min. turn. They will feel the LUV then.


that won't be a problem...it will be like Philly where the times are padded. As long as the WX holds up ATL should be ok. Trust me, they have this already figured out. ATL is very busy but also very efficient. Very LAX like...yes 30 or 35 min turns will not be a problem in ATL either. There are days when it won't happen, but those are the same days where everyone will be impacted. I have seen Philly flights with an extra 45 minutes of padding. We leave the gate takeoff 45 mins later and are still on time.
 
You guys need to dig a little deeper than the obvious. SWA didn't buy Morris for its SLC ops. As was pointed out, SLC is a relatively small O&D city. Rather, SWA bought them for instant access to many of Morris' other cities (i.e. SEA, PDX) in the face of the new and unknown United Shuttle. That kind of quick reassessment of competition allowed SWA(and has allowed them in other situations) to get a foot in the door and, ultimately, beat back the Shuttle. God knows we all know how THAT turned out.

Mock SWA all you want, but there are very few places where they failed, NO places they don't make money, they haven't furloughed and they haven't been bankrupt. They just keep on keepin' on.

If SWA perceives that the Air Tran thing isn't going to work as they had hoped they most definitely, based on their history, can (and will?) amend their original plan, possibly in ways that the Air Tran folks won't be happy with.

They are a wicked good competitor.
 
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