AA73,
Thanks...here is my solution & it has been partially bantered about before...
1. Lift immediately the ban that prohibits through ticketing....I know you understand what that means AA but to the casual reader let me illustrate what type of conversation could get SWA fined or have a reservation/customer service agent do something that is illegal.
Res Agent:"Hello this is SWA reservations."
Customer: "I'd like to fly from Dallas Love to LAX."
RA: "Sorry sir, we don't show that routing in our system."
Cust.: "Don't you fly out of Love and LAX."
RA: "Yes."
Cust.: "But you can't sell me a ticket to fly between those cities, is that correct?"
RA: Yes.
Cust: I see on your website where the same restriction applies but it looks like I can book a ticket between DAL-ABQ & then ABQ-LAX....is that correct?
RA: I can book you on those two flights if you'd like.
Cust: Will I have to get off the airplane & change planes?
RA: Yes you will & you will be purchasing two tickets, not one sir but I can't sell you a ticket all the way through...that would be illegal.
Cust: Is this more expensive than if I was to ticket it all the way through?
RA: I don't know sir (the answer is normally yes) but I'll be happy to book you on that route if you'd like.
(my apologies for the long illustration but it proves the point at how stupid not just the entire WA but how even smaller portions were put into make it more expensive/painful for the consumer....no regards at all for the consumer were considered when the WA was put in....I think you would agree AA73)
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How many passengers aren't smart enough to realize on the web that when they see no connections between DAL-LAX they give up & go somewhere else to look for connections?
Currently SWA probably gets more money from these type of passengers booking two seperate flights going & coming than if we could thru-ticket folks yet we're willing to take that chance & ask for thru-ticketing so our RA & customer service folks could sell the tickets....BTW, we can't even advertise a DAL-LAX price or flight to even show folks if it is cheaper to fly even in this convulted way out to LAX vs. flying on a competitor......
Sooooo, lift that ban immediately, period dot, overnight & see what that does to DFW & AA. BTW, that restriction applies to not just SWA but to any carrier who is flying out Love, even AA.
2. Since AA has stated they will come to Love if the WA goes away, assess if AA decides to come with this lifting of the thru-ticketing....you'll begin to gauge how serious they are about competing if they decide to come over immediately....they have 3 gates right now but don't use any of them. AA's choice to come to Love would be completely voluntary; not passing any laws to make it mandatory

but if they think it is such a big deal to allow this to happen we'll see by either their presence or their lack of movement to Love.
3. Have the airlines who wish to compete out of Love all pick 4-5 airports a piece to compete on....they could choose the same cities or different cities....pick whatever market they wish & all put their bids in (no one would know in advance) & start flying from Love. You would be locked in for a year.....build up your base or whatever....if you got lucky & no one was competing with you, oh well....good on ya...if there was competition on your route, oh well, unlucky....Each year the carriers could add 4-5 more airports to their route structure......see which cities would lobby for the extra flights would be very interesting...a free market system not completely but better than what is out there now.....again based upon what the airline thought was most profitable...do this for 3-5 years adding new cities & allowing DFW to absorb the market forces & allowing competition to still occur. AA will determine very quickly the profitability or not of coming to Love.....if not, they can go back to DFW & do their best to compete....I'm confident they can....BTW, if an airline chose to cutback service from a city that was added when they moved into Love, then they would have one less city to add to the next year as a "punishment" for closing a city...kind of like losing a draft choice in sports when one doesn't something deemed harmful.....this would insure cities aren't just added or dropped at a whime & without some penalty. ....once the initial list of carriers were chosen no new carriers could be be added for a year until the following year. Then more could be added.
4. After a 3 year period Love would be up to 15 cities per airline & we'd let the normal economic whims take hold....let the best company win....oh, BTW, SWA would be restricted from cutting back service to any of their cities as has been predicted by a couple of "studies"....quite frankly I would expect to see the smaller TX cities sending more traffic to Love instead of to DFW & not seeing the traffic be reduced, exactly the othe way in my view but that restriction would appease those who believe that SWA will dump shorthall completely & go longhaul only out of Love....I think SWA has shown in the past they have pretty good loyalty to their customers at smaller cities.
Cap total flights out of Love at 250-300....SWA would keep its current flight schedule but not be allowed to add anymore cities than what they current have....the number of flights to these "new cities" could be unlimited...1 flight, 2 or more....it is all up to the airline completely, whatever they deem profitable.
Lots of holes in the idea so please go ahead & blow it out of the water.....the WA is going to go away in my view regardless....instead of wasting time & making lawyers rich, why not compromise early & get the low fares to folks earlier......GK & those guys have my full support & SWA has nothing to do with this idea....I provide it more to the opposition to eliminating the WA & say this type of compromise might be a starting point for something that could allow market forces to be minimized vs. having to deal overnight with the abandonmment of the WA...that truly would disrupt operations significantly everywhere but at SWA....trust me, I'm sure SWA has their "Overnight" plan in place....and SWA's will be far more successful in my view than what other carriers could "plan for" .......just one FO's view from the right seat.....