Gary Kelly became CEO of SWA in July 2004. If an investor would have made a $100K investment in all 4 of the big 4, LUV, AMR, DAL, and UAL in July 2004, here is what that investment would approximately be worth today:
AMR: $0
DAL: $0
UAL: $0
LUV: $90K
While SWA margins are not as high as they were 10 or 20 years ago, their 40 years of consecutive profits and history of being financially conservative has created a balance sheet that the Big 3 will not have anytime soon. A strong balance sheet is one of the biggest factors in pilot job security during economic downturns or energy price spikes.