There have been a lot of references to NetJets and their related pay on this thread. My impression of the web site this is going to be a carter operation, not a fractional. Are they actually planning on selling shares of aircraft to owners (like NJ, CS, Flex) or is this going to be more of a 135 business? It seems that it would be a better plan to go after sports charter and corporate shuttle customers. Oh, and I agree with the previous posts, that site needs some work.
I prefer not to chime in on what we may or may not due because it is frakly unknowable at this point. I would point out however that XJT already does some sports charters (far basketball of all things) and has been doing this kind of work for a while now.