Since deregulation, more people have flown and are still flying...at your airline too. Basically deregulation allowed each and every airline to operate wherever they wanted to...and they could charge whatever they wanted to...some had a good business plan to deal with it....and some didn't ( Braniff). Some already knew how to compete...and some had to learn...and some never got it. Competition ( in all it's forms) is good...good for the soul of a company, it's employees and most importantly, the customer.
Did you know that since the repeal of the Wright (Wrong) Amendment, the Dallas Morning News has had numerous stories about how ridership has increased at BOTH DFW and DAL, and how the fares have changed to benefit the Customer. As if this is big news? Heck, I figured this was gonna happen all along.
Also, today, one of the airlines serving DAL announced that they are pulling all their MD-80's out of the DAL market....just going to RJ's now, and reducing the number of seats in that market. Think that VP of Marketing should get a bonus this year? Betcha he does....
I really hope that you are not one of those pilots who would, rather not have college students, grandparents on fixed incomes, and military folks, travel on your airline. Merely because they bought a discounted ticket. If they did, do you want them to come back and fly on your airline?
IF you really have a problem with how much your airline charges for a ticket, call your VP of Marketing....let him know what your concerns are...tell us what he says.
Remember, competition is a good thing...if, and only if, you have a plan for it. Is there a plan you are not happy with?
Tejas