Then why is your load factor in the 70% range? Seems like if everyone wanted to fly SWA it would be higher. You see there are other airlines that people prefer for one reason or another. They are not "hands down the preferred carrier for customer service".
contrail76, you 'truly' seem like someone who is thoroughly informed about 'business models' and 'load factors'.
Keep up your 'Customer Service' though! You seem to know more about that than the above terms.