CapnVegetto
The Prince of all Saiyans
- Joined
- Mar 24, 2005
- Posts
- 1,981
When you pass it along to the customer, some customers will make the choice not to fly, even at $13 increase. In the end the consumer determines what price a seat will sell for, without sales you don't fill the seats. My wife was a frequent user of SWA, used them all the time. When the SWA TA failed in the spring, the one way DTW-ABQ doubled for advance purchases. I mean six months in advance, went from $99 to $199. She could find cheaper fares at AAL, NWA, Frontier, and CAL. Within two weeks the fares were down to $159, then two weeks later down to $129, now they are down to $99 again. It looks like SWA tried to raise fares and saw significant drop in booking to fill those otherwise empty seats on those Tue, Wed and Sat flights. Again if you have the answers it is your duty to come into management and save the industry. BTW I never siad I was smarter than a 5th grader or that I could speell.
Well of course your wife switched dammit, the FARE MORE THAN DOUBLED. I'd switch too. We're talking about $13 to $15 bucks here!!! You mean to tell me that your wife would have quit flying the trip altogether over $15 bucks? No way. You'd bitch and moan a little bit, but in the end you'll pay it because it's only $15 bucks. A small fare increase MIGHT have an impact, sure. I'll concede that. But it won't be that much of one. Simple, plain ol logic. When people fly, they are looking at 2 things. One is price, sure. But the other main thing people look at is schedule. If one flight gets you to where you need to be at a better time, without a layover, or less flight time, or less hassle, you can damn sure bet people will pay an extra $15 bucks. I know I will. I won't take a $15 dollar cheaper fare if it's going to have a 4 hour sit on it and get me there at oh-dark-thirty with me having to get up at 3am to make the flight, especially if I am flexible. Hell I'll spend that much on damn whiskey sitting at an airport bar on a layover.
The point is, management is so f-ing stupid to think their load factors are going to plummet through the basement if they raise fares $10 or $15 bucks. It's completely off the chart on the stupid scale. You're damn right things are going to change in your example......the fare more than doubled. But there's a LOT of things you can do to offset things like this. Raise fares in small amounts. Raise fares in slightly higher than small amounts on consistently high load factor flights. Raise fees. Make up some bull$hit 'fuel surcharge' fee and tack it on at the end of the fare. Hell, charge a fee to a passenger if they have a pecker length under 7 inches. The point is, PASS ON THE COST OF DOING BUSINESS.....even if you have to get creative doing it.
The simple fact is this: If your airplanes are 90% full, and you are losing money, then you are COMPLETELY F-ING INEPT. Go flip burgers or join the Foreign Legion or something, because you have ABSOULUTELY NO BUSINESS IN MANAGEMENT. You suck at it. Get somebody in that doesn't suck at it. There is no excuse......PERIOD. Fuel is cheap, planes are full. Stop making excuses and earn that damn bonus you pay yourself.