As an Midwest furloughee, I have no faith and this is perhaps the final nail in the coffin...
Southwest Airlines to fly out of Milwaukee
By
Tom Daykin of the Journal Sentinel
Posted: May. 20, 2009 10:12 a.m.
Southwest Airlines, the nation's largest low-fare carrier, plans to begin flying out of Milwaukee's Mitchell International Airport later this year, the company is to announce Wednesday.
Southwest's entry into Milwaukee will likely bring more choices, and lower ticket prices, for area fliers. It also brings another formidable competitor for Midwest Airlines, Delta Air Lines, AirTran Airways and other carriers that fly from Mitchell.
The announcement is expected at Dallas-based Southwest's annual shareholders meeting. This story will be updated when more information becomes available.
One industry source said Southwest would probably offer non-stop flights to leisure destinations such as Las Vegas, Phoenix and Orlando, Fla. Midwest, Mitchell's largest carrier, cut back on flights to those cities, and other Florida leisure destinations, when it announced a 40% service reduction last year.
Midwest Airlines/Midwest Connect remains Mitchell's No. 1 carrier, with a 35.1% market share in March, according to airport data. Delta, which is integrating Northwest Airlines into its system, is No. 2, with 22.6% share. AirTran, another low-fare carrier, is No. 3, with 19.8% share.
A customer satisfaction survey, released Tuesday by the University of Michigan, rated Southwest with the highest score, 81 on a zero-to-100 scale. After Southwest, Continental Airlines Inc. scored 68, Delta, 64, American Airlines, 60, US Airways, 59, Northwest, 57, and United Airlines, 56.