I think the majors will have to adapt to the new LCC model, but not entirely. That is why Delta is trying to do something about it. They are trying to get a piece of the Low Cost segment. Not everyone wants to fly on a low cost carrier, but with today's economy more and more are doing so. But, things change and the Economy will eventually get better. Yes, Delta spent big bucks with McKensie Consulting to find an answer, and everyone is slamming it, without even seeing it. Other airlines, like Air Canada which is making profits again, have LCC inside their umbrella. Here is what Delta has going for it:
1. 550 mainline planes (ok, 15 less---minus MD11's)
2. $5 billion in unencumbered assets
3. A strong Hub structure---ATL, CVG, DFW, SLC, NYC
4. A strong Intl presence-----Europe, South America
5. Member of Skyteam---also Air France, Korean, Aero
Mexico, Czech----good feed opportunity
6. A future LCC--Fresh Air(?)---to compete with Airtran,
Southwest, Jetblue---to try to get a piece of pie
7. RJ's----Lots of them---upto 1000 eventually--good for
Hub feed---pax from smaller cities pay more $$
8. Possible Codeshare with NW/CO---huge benefits
9. Strong leaders---Leo---good with Congress, Fred Reid
was head of Lufthansa---knows business
10. Delta Shuttle in NYC---had 737-800's, now 737-300's
will make more $ with smaller planes
11. Less unions than other Majors, helps us pilots also
Those are some of the things going for Delta. Yes, the pilots have really high pay, and maybe that will come down, especially for the LCC. I think Air Tran, Southwest, and Jetblue do very well at what they do, which is low fare. Delta Express had its chance, and it only really broke even. Now, the LCC will try 757's with 80 more seats, less flight attendants, more entertainment, faster turn times---50mins, more flying throughout the day---13.2 hrs, and have a frequent flyer program that beats everyone elses, with more choices of destinations than Airtran, Southwest, and Jetblue. Advertising on the new LCC will be huge (on the backs of the furloughed employees no doubt), and that will attract attention. Then, we'll see what happens. Don't count Delta out until we see what happens. I really do think Southwest, Airtran, and Jetblue do a good job, but we'll try to do it too, that is a fact.
Bye Bye-----General Lee
