Jetblue,, Marketing To Fractional Customers

[BeeDubya]

Was this ad "really" meant to target CEOs or more the general public, who are currently none too happy with "private jet" fliers? My guess is the latter.

 

[lowspeed]

who cares about free snacks we give them all you can drink Mini's

 

[RCA]

When Bill Gates was asked how he planned to attract users to Microsofts search website live.com, he said the first step was to send a Memo to Microsoft employees to switch from google. Might I suggest the JB folks send a Memo to their Senior Execs before trying to lure others to "the best seat in coach"

 

[o2bflyn]

You can't blame them for trying, but obviously there is no real comparison here. When Jetblue starts leaving when the pax want to leave and start offering free meals, then we have a conversation.

I can see this more for the middle management folks while the bigwigs ride on the Fracs.

 

[viper01]

When Jetblue starts leaving when the pax want to leave and start offering free meals, then we have a conversation.

.

No such thing as a free meal.

 

[doh]

The idea of flying in coach on ANY airliner and comparing it to flying a corporate jet is laughable. Seriously, that is comparing apples to oranges. The rich are rich for a reason. They are smart and talented people.

Actually, this is just pap for the masses. It is a good publicity stunt though.

 

[o2bflyn]

No such thing as a free meal.

You know what I mean....

 

[landlover]

Actually, this is just pap for the masses. It is a good publicity stunt though.

finally someone that has sense. if anyone really thought jetblue was really trying to attract ceo's with this ad campaign you are as gullible as they come. next stop bridge shopping.

 

[On Your Six]

Having flown both several times, Virgin America has far better seats and IFE than JB.

I agree that JB will need to serve smaller, more exclusive markets before it becomes a threat to the fractionals. Plus, who wants to hang out in crowded, retro LGB airport in a fur coat? You would get mobbed by all of the crunchy PETA people who hang out there.

If NJA/NJI passengers need to downgrade their lifestyle they will sell their shares (if possible) and buy Avantair shares instead. No way are they going back to the airlines and the long TSA lines...

 

[clickclickboom]

guys the ad targets the person with the $79 toilet in their home... Yes the other 40 million of us

It is pure PR but some of you really really take the bait.

I will say that I have seen 2 former frac customers that I used to fly from HPN to PBI/BCT on us. One said that is was nearly just as easy to take us to their pbi home every week and keep the frac jet for the aspen and Costa Rica homes.

Here's to better days ahead !!