Jetblue,, Marketing To Fractional Customers

[clickclickboom]

http://jetblue.com/deals/welcomebigwigs/

 

[brokeflyer]

got my popcorn ready...can't wait to see where this thread goes.

 

[CALRepublic]

"Marketing to fractional customers", that's a fantastic idea, great utilization of capital and resources.............speaking of great ideas, I got one, I say we convert all business jets to freighters, and target the cargo market, let's go after Fedex and UPS. Oh I almost forgot, I think we should hire Fidel Castro to head our marketing department......

 

[Flex-ible]

Jetting

You know, I like flying Jetblue.

But if I win the $125 million jackpot from Powerball on Saturday, I WILL NEVER FLY THEM AGAIN!!!!!

 

[CALRepublic]

You know, I like flying Jetblue.

But if I win the $125 million jackpot from Powerball on Saturday, I WILL NEVER FLY THEM AGAIN!!!!!

Yeah same here, but its not even about that..... How is Jetblue going to get these people to Santa Barbara, Jacksonhole, Naples, Aspen, etc???........ They want to flight out of White Plains and arrive at Scottsadale at a time of their choosing. Jetblue's SCHEDULED JFK-PHX service is not gonna cut it, now way........when they get around this problem, then they have a shot

 

[ozpilot]

"The Best Seat in Coach "

wow - where do I sign up?

 

[CA1900]

"Free snacks"! Of course!

Dammit, why didn't NetJets think of doing that?

Oh, wait... :laugh:

 

[NoJoy]

The execs at Ford, Chrysler and GM now have a jet to call their own without looking too pathetic-
:beer:

 

[GSXR600]

Love the free snacks ad(blue potato chips), bet owners will kill to have a bag of chips...............lol

 

[fischman]

The idea of flying in coach on ANY airliner and comparing it to flying a corporate jet is laughable. Seriously, that is comparing apples to oranges. The rich are rich for a reason. They are smart and talented people.

 

[laserman2431]

The idea of flying in coach on ANY airliner and comparing it to flying a corporate jet is laughable. Seriously, that is comparing apples to oranges. The rich are rich for a reason. They are smart and talented people.

Feeshman. Are you rich? Could you afford to fly on Netjets?

Just wondering if you are smart and talented?

 

[wolfpackpilot]

Bwahaaa!!!! :laugh:

Who wrote that.... A Freshman college student from Berkley?

 

[FRACTRASH]

Being Ex-Airline, I just don't think so!!

 

[QOL_is_great:)]

Stick to what ya know

I guess ya can compare this to McDonald's trying to branch out and become a gourmet restaurant. It not only would not work; it would be sad to watch. I like MCD just the way they are!!
JBU already has a great business plan and what they do. Besides, I don't see a A320 or a 190 doing what a Lear or a Cessna does and where it goes.
Could you imagine a pax waiting to go into KTEX, KUDD or 24J and they hear we don't go there, but we'll get ya close enough.

 

[captain dad]

The guy that runs your marketing department either lives on Mars or has a really twisted and sarcastic sense of humor.

Best seat in coach?
That would be 25b on a trans con.

All the free snacks you can eat?
You ever asked a FA for multiple bags of those puke blue chips?

I would like to call it a joke but it's not funny.

I like your product for the most part but this is a reverse psych ad to make the general public fell like they are "Bigwigs".

Leg room? Please.:laugh:

By the way, do you still need to buy a pillow and blanket? That's high end. Can you break a hundred dollar bill?

 

[BeeDubya]

Was this ad "really" meant to target CEOs or more the general public, who are currently none too happy with "private jet" fliers? My guess is the latter.

 

[lowspeed]

who cares about free snacks we give them all you can drink Mini's

 

[RCA]

When Bill Gates was asked how he planned to attract users to Microsofts search website live.com, he said the first step was to send a Memo to Microsoft employees to switch from google. Might I suggest the JB folks send a Memo to their Senior Execs before trying to lure others to "the best seat in coach"

 

[o2bflyn]

You can't blame them for trying, but obviously there is no real comparison here. When Jetblue starts leaving when the pax want to leave and start offering free meals, then we have a conversation.

I can see this more for the middle management folks while the bigwigs ride on the Fracs.

 

[viper01]

When Jetblue starts leaving when the pax want to leave and start offering free meals, then we have a conversation.

.

No such thing as a free meal.