From what I read Gulfstream (if they keep things up) will always have customers.
NJA, while having legions of very loyal owners under RTS, will shrink. New management has said a smaller company is what they want. They will get it. Owners have been leaving and will continue to leave -- and these are not the 2005-2007 "boom" owners -- these are the 1995-2002 long tern owners. 24 months from now see how many "long term" NJA owners have left.
Many NJA owners don't need the capabilities of owning a Gulfstream but like to say they own one. Much like the Acura - Mercedes analogy a few posts ago. My guess is that this will have a marketing effect for NJA.
An old mentor of mine more than once told me "be careful what you wish for .. it may come true". A more efficient NJ may be a much smaller NJ with a much less loyal owner base. To me that does not sound good for pilots.
To be consistent, NJ is now squeezing all supplier and FBOs, manufacturers, staff, pilots, and everyone else it can. Do not think for a moment that NJ is not pushing its owners to the brink as well. In the old days, many like myself would not have even entertained the though of looking elsewhere (yes -- we drank the old Koolaid which tasted quite good -- it was made with real fruit and pure sugar in good concentrations). New management feeds us artificially colored, artificially flavored, extremely diluted cool aid and thinks we do not know the difference. After all - the only reason we have Dasani water on the flights is that it was the overwhelming preference of owners surveyed (and not because it was a Coca-Coal product). No owner (other than those in the BRK world) believes that or received that survey.
None of you really know me but I have no dog in this fight. I will always have what I believe is the best aviation solution for me, my family and my colleagues. My reasons for posting here are so that some of you hear facts and opinions to help complete the "entire story" and can best position yourself for your future. I have learned many important facts about flying on this board (I know facts and flightinfo don't always go together, but they do some times) and, in return, just want to give you the opinion from the other side to help complete the picture.
Life, and companies, area a balance. The most efficiently run company with no sales staff has no one to be efficient for -- and the best sales staff with a horribly run operation, can't stay afloat for long. Balance is what is needed and, in many owners' opinions, the pendulum has swung way too far in the opposite direction. Bring it back before it is too late. All marketing courses from a $9.95 web special to Harvard Business School will tell you it is much easier to keep an existing client/customer than to get a new one. As the price increases, so does the difficulty.