Cardinal
Of The Kremlin
- Joined
- Nov 25, 2001
- Posts
- 2,308
Just an outsider, but if you got higher ticket prices and full airplanes, how are you guys losing 20 mill a year?
It's been widely proclaimed that SWA's new markets as a whole are money losers, and that the old entrenched routes are what is keeping the ship afloat. Most of our operation is DEN, but for SWA DEN is only a small percentage. When we fight hard in DEN we lose 20 million/year. When SWA fights hard in DEN they could lose 30 million/year in that market but show a profit for the airline. You can't tell who's kicking who's butt in a specific city by looking at annual reports. We all get to rely on Kool-aid.
The fact that F9 is hovering around breakeven in the face of such threats is remarkable, really. It is very unlikely that DEN is a profitable city for SWA right now. Possible, but unlikely. You decide who's "winning."