Boy am I glad you put that in the huge font. I would never have grasped the gravity of the situation otherwise.
Did you ever consider the fact that Southwest now has anti-RJ commercials running right now? That they've always flown only one type of aircraft? That maybe it's all just a stupid rumor? I have and therefore I don't really care.
The reason I have to use big font is cuz' morons that we have over here don't really get it. That no matter how many times other people tell them what their lack of knowledge about this industry, what their selfishness, what their absolute stupidity - is doing to the careers of all of us.
Whether or not it is a rumor, you should VERY much care about what guys are thinking and saying. Apathy is inexcusable.
So, your economic analysis of Southwest says that just because they are running some ad campaign about small a/c that no one will really remember in 3 months they won't EVER change. Hmmm....Wow.
How about the facts that their fuel hedges are disappearing.
That they are having to start competing on a more even level with the rest of the industry because of this.
The fact that oil is at $90+/a barrel right now.
The fact that they have the highest paid passenger airline pilots.
The fact that the customer has seen the "patented" $39 specials happen with less frequency and availability, and the SWA passenger would love to keep seeing those fares being offered.
The fact they are expanding like crazy.
The fact that they got to where they are now by taking risks and taking advantage of certain market factors.
The fact that it wouldn't be THEIR pilots or company flying an rj, it would be us.
Yes, now that you said it - I am certain that the shareholders of SWA care more about whether or not they have a 30 second t.v. commercial on at 2 am on the Sci-fi channel then actual real market issues facing their company and real solutions that they maybe considering implementing in order to stay at the top of the industry. Not to mention putting more $ in their pockets.
Yes, that's it. A commercial.