Interesting article:
http://finance.yahoo.com/news/southwest-airlines-once-brassy-upstart-023800228.html
http://finance.yahoo.com/news/southwest-airlines-once-brassy-upstart-023800228.html
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A wake up call for many of the SW employees...we have been saying as much here on the Airtran side but have been written off as just being angry about the merger.
SW has a converging RASM/CASM.....their product has pulled all it can in the RASM department...so how is gary going to address it? only gary knows but a few thoughts come to mind
-bag fees
-enhance their product...business class at a minimum....although assign seating brings some calm and comfort to an already stressful event...plus y'all can get extra revenue for emergency seating.
-cut head count through technology
- grow
-go after the 8 employee groups contracts...which he will do...which WILL go over like a lead balloon...which will further erode the "happy place" to work
All of which will make for some choppy seas ahead for SW
Go to Alaska.... DL sucks!
Go to DL...
What about the hat? And the coat? And the mandatory stick in your a$$? And GL? All deal-killers, and there's got to be more...DTW...