Whichever airline(s) will be doing the job will integrate fully with the way DHL does business in the rest of the world. No C-cans; adopting the same rules, procedures and standards as everyone else. Note, I'm not talking about the actual flying SOPs here, "just" everything else.
Article from International Freighting Weekly:
Posted: 21-11-2008
DHL 'got it wrong' in US
Company regrets not keeping Airborne Express management after integration
By Will Waters
DHL has finally admitted to mistakes that contributed to the company’s US$10bn failure in the US domestic express market.
Following this month’s decision to withdraw early next year ( IFW , 17 November), a spokeswoman told IFW that it had learned major lessons from the experience of integrating US firm Airborne Express, which DHL bought in 2003.
"One big lesson was that the management of Airborne Express should have been kept, " she said.
It was something the company had already learned and applied, she added.
"If you look at the integration of Exel, we kept John Allan as the head of the logistics business and that integration has been very successful."
A former senior Airborne executive told IFW that DHL executives - many of whom had recently joined from TNT - took over the running of Airborne, with "a lot of international freight experience, but their domestic air freight knowledge and experience was limited, at best.
"Would it have made the difference [between the success and failure of DHL’s US operations]?
"Who knows for sure? But one could argue that it wouldn’t have been nearly as bad if they had left the Airborne team intact." He said prior to the acquisition, DHL USA was losing around $200m-$250m per year, while Airborne posted $6m profit.
"When they combined both, instead of heading towards the black they started almost immediately losing a lot more money, and it never stopped getting worse." DHL expects $1.5bn losses for its US express operations in 2008, which it hopes to bring down to $900m in 2009, stabilising at a $400m annual loss by 2010.
Another key lesson was the importance of remaining close to customers, said the DHL spokeswoman, "in order to give them what they want rather than what you think they want."
Guess they really didn't learn any lessons.