Publishers
Well-known member
- Joined
- Sep 20, 2002
- Posts
- 1,736
I don't remember how many years ago but DHL filmed a commercial at KOPF and launched an advertising campaign to really make an impact on the domestic US market where they traditionally had been very weak. The painting everthing in sight bright yellow was part of that. The concept of the ad was that everywhere this FEDEX employee went on vacation, he saw the big yellow DHL.
The problem was that this was an ad and the reality was they were making little progress. Coupled with the slowdown in the economy, they have given up the business. Handling their air traffic to UPS is not because they can do it better or more efficently, it is because they have decided to concede the US market. They are forced to keep some precense because their European and Asian customers want to ship to the US.
For those of us who remember when Airborne started at Wilmington, it is a sad day. Nevertheless if businesses never failed, the survivors would not get stronger.
The Justice Department cannot make someone stay in business.
The problem was that this was an ad and the reality was they were making little progress. Coupled with the slowdown in the economy, they have given up the business. Handling their air traffic to UPS is not because they can do it better or more efficently, it is because they have decided to concede the US market. They are forced to keep some precense because their European and Asian customers want to ship to the US.
For those of us who remember when Airborne started at Wilmington, it is a sad day. Nevertheless if businesses never failed, the survivors would not get stronger.
The Justice Department cannot make someone stay in business.