Just for G4G5 fool...
Southwest pushes through a fare hike; get ready to pay more
Southwest Airlines is raising airfares as the carrier’s exposure to high fuel prices increases, reports the
Fort Worth Star-Telegram (free registration). The increases will be modest -- $3 each way for routes longer than 750 miles, $2 each way for flights between 400 to 750 miles and $1 each way on some routes shorter than 400 miles. But even given the relatively small fare hike, the
Star-Telegram writes that Southwest’s increased fares “likely means higher prices for travelers who fly any airline competing with the discounter.” What’s more, the Southwest fare hike is likely to give staying power to the recent trend of steadily rising airfares. For the past several years, discount carriers have been able to dictate the fare levels -– even forcing the biggest traditional carriers to match fares or risk being undersold on competitive routes. But now that the discounters are raising fares, that frees the nation’s big carriers to do the same.
As for Southwest, the increase was the airline’s first since September, but the low-cost giant says
its $299 cap on one-way fares will remain.
LET ME FINISH THE PART OF THE QUOTE THAT YOU LEFT OUT:
Fares in some markets where sales are going on, such as Denver and Dallas, remain unaffected
"Such as Denver" my next question would be what other markets?
"We have to balance our desire to be the low-fare leader with the cost pressures in front of us," says spokeswoman Beth Harbin. So why is the airline increasing fares now? The airline's fuel hedges have been reduced. The
Star-Telegram writes that “last year, Southwest was shielded from most of the oil-price increases thanks to contracts that allowed it to buy fuel at cheaper rates. But some of those contracts expired at the end of 2005, reducing that protection.” And Southwest isn’t alone among discounters raising fares; JetBlue also raised fares last week, pushing its prices up $5 each way, according to the
Star-Telegram.
The Dallas Morning News (free registration) says other carriers, including American and Delta, have also pushed fares up by $5 each way.