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Well G. Dam! SWA considers INTL flying---someday, maybe, hopefully
- Thread starter General Lee
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Full of LUV
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There's a TA on the table....
Every company that needs a TA signed puts some candy on the table. Usually it's some "potential" plane order, but in this case, it's SWA flyin out of the lower 48.
Luv
Every company that needs a TA signed puts some candy on the table. Usually it's some "potential" plane order, but in this case, it's SWA flyin out of the lower 48.
Luv
Rez O. Lewshun
Save the Profession
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SWA B787 in FRA (or they skip FRA and use Duesseldorf, Muenchen, Hamburg and/or Stuttgart. Berlin would be tough)..... less than five years..... maybe Latin A or South A first.....
From their hubs....
LAS, MCO, BWI.... maybe DEN and PHL...
How would SWA feed on the int'l end? No Star or SkyTeam Alliance....
The senior cadre of SWA pilots will be like a teenage goofballs first time trying to fly 787's int'l. The junior SWA pilot cadre with glass and int'l experience will compensate nicely for grandpa's lacking.... (oops..did I say that outloud)
The point? SWA has to grow... Int'l is one way to do it... but it is a tough market.... Can SWA instill LUV culture in German ground crews? Or LA/SA employees? Maybe... probably.. (thank god SWA embraces unions, unlike jB) But going int'l for SWA is a radical change..... very radical..... good luck guys....
From their hubs....
LAS, MCO, BWI.... maybe DEN and PHL...
How would SWA feed on the int'l end? No Star or SkyTeam Alliance....
The senior cadre of SWA pilots will be like a teenage goofballs first time trying to fly 787's int'l. The junior SWA pilot cadre with glass and int'l experience will compensate nicely for grandpa's lacking.... (oops..did I say that outloud)
The point? SWA has to grow... Int'l is one way to do it... but it is a tough market.... Can SWA instill LUV culture in German ground crews? Or LA/SA employees? Maybe... probably.. (thank god SWA embraces unions, unlike jB) But going int'l for SWA is a radical change..... very radical..... good luck guys....
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Southwest does not have any other choice but to go international. They have already saturated the US market to the point where they compete against themselves. Which means revenue remains flat. If they stay just in the US at some point expenditures will meet and exceed revenue.
If they want to keep feeding the monster they have created then they need a new supply of revenue
If they want to keep feeding the monster they have created then they need a new supply of revenue
contrail67
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AA767AV8TOR
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Nothing but a big rumor.
AA767AV8TOR
Read on:
http://aviationblog.dallasnews.com/archives/2009/09/southwest-airlines-to-europe-s.html
Southwest Airlines to Europe, South America? Not true, Southwest says
9:40 AM Wed, Sep 16, 2009
Terry Maxon/Reporter
Air Transport World has quite a scoop Wednesday out of Beijing, quoting a Southwest Airlines manager as saying the carrier has plans to start service to Europe and South America.
To quote its online story, which also showed up as the number one item on the Air Transport Association's daily SmartBrief collection of Wednesday's media stories:
"Southwest Airlines plans to open international routes to Europe and South America, although so far there is 'no timetable' for the move, Director-Network Strategic Planning Lee Lipton told ATWOnline at the World Route Development Forum in Beijing.
But there's a problem. A Southwest spokesman says unequivocably that "there's no truth to it. Lee Lipton was very surprised to read it. He had no discussion with that reporter. He's never said those things."
Well, dang. As a reporter, one wonders about the disconnect. The Air Transport World certainly didn't make it all up. Maybe something was said as a hypothetical, and it became a certainty in the story.
Like Sen. Snort said in a long ago "Grin and Bear It" comic strip: "Yeah, I said it, but not in headlines that big!"
UPDATE: Southwest spokesman Brad Hawkins elaborated on the story and Southwest's intentions this afternoon.
"Flying long-haul, meaning beyond Canada, Mexico, Caribbean or Hawaii, does not fit into our current plans, and we are not actively considering it at all," Hawkins said.
It could happen someday," he added. "But I think there will be others doing so long before we even seriously contemplate such an operation."
Hawkins said Southwest is taking a market-based approach to its international strategy.
"That means we are studying opportunities in many parts of the world in much the same way we do in the U.S.," he said.
After Southwest decides if it wants to get into a market, the next question is whether it should do the flying itself or through a partner.
"For now, the only opportunities we are considering for our own flying are those that can be reached -- and make sense -- with our current fleet of 737s," he said.
Southwest will prioritize potential markets from a number of factors, such as how much revenue the markets might bring, how they tie into Southwest's domestic strategy and how easy they can be accessed.
"Given how early we are at developing our codeshares, the 'ease of access' question is a big one for any place outside North America, even though we expect that to be a partnership too," Hawkins said.
Southwest chairman, president and CEO Gary Kelly has been saying that Southwest may begin its own international service as early as 2011, while adding that is in no way certain.
Back in February, Kelly talked to us about Southwest's intent to fly its own airplanes on international routes. Said Kelly:
"I would guess it's within five years. But we have a long way to go before we'll be ready to make that judgment.
"There are just some markets that don't make sense for us. Either the technology required to serve a market or the business needs of that market are such that it doesn't fit our operating style, i.e. it's a smaller airplane or a bigger airplane. Right now, we don't want to deviate from our single aircraft type.
"Then there are other market dynamics, for example, in the Caribbean or could be Mexico or Canada for that matter, where ... Allegiant Air for example flies several times per week between city pairs. Well, that's not Southwest Airlines.
"We just have to continue to search for markets that meet our operating style, where we can be profitable and at the same time simultaneously we are trying to evolve our operating style so we are more flexible and can do more things."
AA767AV8TOR
Read on:
http://aviationblog.dallasnews.com/archives/2009/09/southwest-airlines-to-europe-s.html
Southwest Airlines to Europe, South America? Not true, Southwest says
9:40 AM Wed, Sep 16, 2009
Terry Maxon/Reporter
Air Transport World has quite a scoop Wednesday out of Beijing, quoting a Southwest Airlines manager as saying the carrier has plans to start service to Europe and South America.
To quote its online story, which also showed up as the number one item on the Air Transport Association's daily SmartBrief collection of Wednesday's media stories:
"Southwest Airlines plans to open international routes to Europe and South America, although so far there is 'no timetable' for the move, Director-Network Strategic Planning Lee Lipton told ATWOnline at the World Route Development Forum in Beijing.
But there's a problem. A Southwest spokesman says unequivocably that "there's no truth to it. Lee Lipton was very surprised to read it. He had no discussion with that reporter. He's never said those things."
Well, dang. As a reporter, one wonders about the disconnect. The Air Transport World certainly didn't make it all up. Maybe something was said as a hypothetical, and it became a certainty in the story.
Like Sen. Snort said in a long ago "Grin and Bear It" comic strip: "Yeah, I said it, but not in headlines that big!"
UPDATE: Southwest spokesman Brad Hawkins elaborated on the story and Southwest's intentions this afternoon.
"Flying long-haul, meaning beyond Canada, Mexico, Caribbean or Hawaii, does not fit into our current plans, and we are not actively considering it at all," Hawkins said.
It could happen someday," he added. "But I think there will be others doing so long before we even seriously contemplate such an operation."
Hawkins said Southwest is taking a market-based approach to its international strategy.
"That means we are studying opportunities in many parts of the world in much the same way we do in the U.S.," he said.
After Southwest decides if it wants to get into a market, the next question is whether it should do the flying itself or through a partner.
"For now, the only opportunities we are considering for our own flying are those that can be reached -- and make sense -- with our current fleet of 737s," he said.
Southwest will prioritize potential markets from a number of factors, such as how much revenue the markets might bring, how they tie into Southwest's domestic strategy and how easy they can be accessed.
"Given how early we are at developing our codeshares, the 'ease of access' question is a big one for any place outside North America, even though we expect that to be a partnership too," Hawkins said.
Southwest chairman, president and CEO Gary Kelly has been saying that Southwest may begin its own international service as early as 2011, while adding that is in no way certain.
Back in February, Kelly talked to us about Southwest's intent to fly its own airplanes on international routes. Said Kelly:
"I would guess it's within five years. But we have a long way to go before we'll be ready to make that judgment.
"There are just some markets that don't make sense for us. Either the technology required to serve a market or the business needs of that market are such that it doesn't fit our operating style, i.e. it's a smaller airplane or a bigger airplane. Right now, we don't want to deviate from our single aircraft type.
"Then there are other market dynamics, for example, in the Caribbean or could be Mexico or Canada for that matter, where ... Allegiant Air for example flies several times per week between city pairs. Well, that's not Southwest Airlines.
"We just have to continue to search for markets that meet our operating style, where we can be profitable and at the same time simultaneously we are trying to evolve our operating style so we are more flexible and can do more things."
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