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Faces In The News
Delta's Battaglia Jumps Planes To JetBlue
R.M. Schneiderman, 03.21.07, 8:00 PM ET
In an effort to improve its much-criticized operations at John F. Kennedy Airport in New York, beleaguered low-cost carrier JetBlue Airways said Tuesday it had hired Delta veteran Alex Battaglia as director of operations at the airport, the airline's main hub.
On the surface, it would seem that hiring someone away from a bankrupt airline to make your company better isn't likely to be a winning move.
Yet Delta is on the ascent -- the exact opposite direction from where JetBlue appears to be heading -- and JetBlue management appears confident that Battaglia will perform.
"Alex is the perfect fit for JetBlue as we continue to grow our airline within North America," said Rob Maruster, a senior vice president at JetBlue.
"Alex's experience in the airport environment, which ranges from customer service to leadership positions, will greatly serve JetBlue, our crew members and our customers."
That's the type of help the embattled airline needs. Indeed, in the aftermath of the company's operational collapse caused by an ice storm in February, JetBlue has said it will report a negative operating margin for the first quarter. (See: "JetBlue Predicts Q1 Loss")
Battaglia's hiring comes after JetBlue decided to hire Russell Chew to replace David Barger as chief operating officer earlier this month. (See: "Chew New COO At JetBlue")
That move was much praised by analysts, yet it still remains to be seen if the airline, which specializes in point to point routes between underserved markets, can win back the trust of customers enraged by the bevy of flight cancellations and delays.
On March 16, for instance, JetBlue cancelled 215 flights, yet again due to bad weather, as ice storms bombarded the East Coast. (See "Storm Worries Ground JetBlue")
The majority of the grounded flights involved planes leaving from or going to Kennedy Airport.
Battaglia won't be able to change the weather, but perhaps he can improve how JetBlue reacts to it.
source:
http://www.forbes.com/facesinthenew...-markets-equity-cx_rs_0320autofacescan03.html