rightrudder
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Ted --- new name for UAL's Starfish
- Thread starter vc10
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jetblue320
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General Lee said:Jetblue320,
It seems like this weird-o Song store might enlighten more New Yorkers to skip the long drive to JFK and try Song at ANY OF THE THREE NYC airports. I like this idea better than your blue potato chips----and I am sure the "Rock and Roll Veggie Sushi" served on our Song flights taste better anyways.
Bye Bye--General Lee
Yes, I agree with you in regards to your menu line-up and it is impressive for sure, even if they are charging for it. And granted, eight bucks is fair to most folks especially if they got a $99 or less ticket. I don't see where the 3 NYC airports correlate to passing out blue chips though?
But what I meant was when I read the article describing the purpose of the store, they didn't come right out and say they are trying to market Song for brand awareness. They ranted on about how the store will create "a metaphorical sense of flying" with the water movie thingy, and a lot of other stuff. All I was saying is in short that it seems that if they spent all that money for a Song mock-up, maybe they should've just given away a bunch of free tickets maybe and let the New Yorkers experience the real thing.
And yes, personally, I'd take sushi over blue chips anyday, but thats me. I never said Song wasn't a good product, all I said was that the store was a bit Hari Krishna like. I wish ya'll luck and just hope that the folks that like the store aren't disappointed when they get to the real thing, assuming they do. This business is a gamble when it comes to marketing and at least DL is giving it a good shot.
We (JB) didn't need to open a store to sell our brand. Our brand is just good old fashioned quality service followed with a lot of word of mouth by our happy customers. I think maybe Song has a long history of DL over shadowing it and people will have to learn that it is trying to be a destinct, separate product. It's gonna take time but it looks like Song is definately heading in the right direction, no doubt.
See ya in the "one NYC airport"
P.S. Sorry for borrowing the Ted Thread
Last edited:
General Lee
Well-known member
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- Posts
- 20,442
spinup
Well-known member
- Joined
- Jan 14, 2002
- Posts
- 115
UAL may be on to something. Can't be all bad when even CNN anchors are impressed.
DENVER, Nov. 12 /PRNewswire-FirstCall/ -- Ending days of speculation in Denver and around the country, United today confirmed that Ted is the name of its new low-fare service that will bring travelers a quality experience with simplified low fares.
Culminating a successful guerilla marketing campaign in the city that will be its first hub, Ted has generated buzz and excitement in Denver, achieved through a series of random acts of kindness. Ted's unveiling celebration will take place on November 18 in Denver, officially putting a face to the name.
While the mainline remains United's core product, Ted expands the relevance of United's brand portfolio, capturing an opportunity in a high- growth segment of today's airline market.
"Customers want low fares, especially in our leisure markets," said Sean Donohue, Vice President - Low Cost Operation. "In order to meet that need and seize the opportunity, United has accomplished substantial cost reductions -- nearly $5 billion annually by 2005 -- that allow us to offer an operation that is competitive with other low-fare carriers. Ted is supported by a profitable and sustainable plan, with higher aircraft utilization, a simplified schedule and fare structure, and more seats per aircraft."
"Ted isn't just a low cost initiative, it also creates more revenue opportunity in leisure focused markets," said John Tague, Executive Vice President - Customer. "Although Ted will be a United branded product, it has been designed with a unique name and personality all its own. United chose the name Ted to emphasize that the service is an essential, integrated part of the company -- it's the last three letters of the company's name," he added. "Through our guerilla campaign in Denver, we've created intense interest in Ted by reaching deep into the community in new and unique ways. The consumer response to our initiatives and the Meetted.com website has been phenomenal."
Ted will begin flying customers in February 2004 with service from Denver to Reno, Las Vegas, Phoenix, New Orleans, Tampa, Orlando, Ontario (California) and Fort Lauderdale, a new Ted market not previously served by United. Beyond Denver, Ted will also offer service between Las Vegas and Los Angeles, Las Vegas and San Francisco and San Francisco and Phoenix.
The Ted fleet will feature the popular Airbus A320 aircraft, launching with four planes based in Denver and expanding to as many as 45 planes by the end of 2004 -- 19 of which will be based in Denver. Each A320 will have 18 more seats than United's mainline A320s -- due to a single class of service -- for a total of 156 seats.
Ted offers a compelling alternative to the current crop of low-fare carriers. Customers can earn Mileage Plus frequent flier miles on all Ted flights; seating is pre-assigned and can be pre-booked; and Ted customers can expect seamless travel around the world on all United offerings, including United mainline, United Express and Star Alliance partners. Ted planes will feature an Economy Plus section with five extra inches of legroom to reward loyal customers. Finally, Ted customers will be able to use United EasyCheck- In and United EasyUpdate to make the travel process as simple as possible.
Tickets go on sale November 18 online via flyted.com and united.com, and via 1-800-UNITED1. More destinations and hubs will be added in the future.
About United (OTC Bulletin Board: UALAQ - News)
United, United Express and Ted operate more than 3,300 flights a day on a route network that spans the globe. News releases and other information about United can be found at the company's web site at www.united.com .
DENVER, Nov. 12 /PRNewswire-FirstCall/ -- Ending days of speculation in Denver and around the country, United today confirmed that Ted is the name of its new low-fare service that will bring travelers a quality experience with simplified low fares.
Culminating a successful guerilla marketing campaign in the city that will be its first hub, Ted has generated buzz and excitement in Denver, achieved through a series of random acts of kindness. Ted's unveiling celebration will take place on November 18 in Denver, officially putting a face to the name.
While the mainline remains United's core product, Ted expands the relevance of United's brand portfolio, capturing an opportunity in a high- growth segment of today's airline market.
"Customers want low fares, especially in our leisure markets," said Sean Donohue, Vice President - Low Cost Operation. "In order to meet that need and seize the opportunity, United has accomplished substantial cost reductions -- nearly $5 billion annually by 2005 -- that allow us to offer an operation that is competitive with other low-fare carriers. Ted is supported by a profitable and sustainable plan, with higher aircraft utilization, a simplified schedule and fare structure, and more seats per aircraft."
"Ted isn't just a low cost initiative, it also creates more revenue opportunity in leisure focused markets," said John Tague, Executive Vice President - Customer. "Although Ted will be a United branded product, it has been designed with a unique name and personality all its own. United chose the name Ted to emphasize that the service is an essential, integrated part of the company -- it's the last three letters of the company's name," he added. "Through our guerilla campaign in Denver, we've created intense interest in Ted by reaching deep into the community in new and unique ways. The consumer response to our initiatives and the Meetted.com website has been phenomenal."
Ted will begin flying customers in February 2004 with service from Denver to Reno, Las Vegas, Phoenix, New Orleans, Tampa, Orlando, Ontario (California) and Fort Lauderdale, a new Ted market not previously served by United. Beyond Denver, Ted will also offer service between Las Vegas and Los Angeles, Las Vegas and San Francisco and San Francisco and Phoenix.
The Ted fleet will feature the popular Airbus A320 aircraft, launching with four planes based in Denver and expanding to as many as 45 planes by the end of 2004 -- 19 of which will be based in Denver. Each A320 will have 18 more seats than United's mainline A320s -- due to a single class of service -- for a total of 156 seats.
Ted offers a compelling alternative to the current crop of low-fare carriers. Customers can earn Mileage Plus frequent flier miles on all Ted flights; seating is pre-assigned and can be pre-booked; and Ted customers can expect seamless travel around the world on all United offerings, including United mainline, United Express and Star Alliance partners. Ted planes will feature an Economy Plus section with five extra inches of legroom to reward loyal customers. Finally, Ted customers will be able to use United EasyCheck- In and United EasyUpdate to make the travel process as simple as possible.
Tickets go on sale November 18 online via flyted.com and united.com, and via 1-800-UNITED1. More destinations and hubs will be added in the future.
About United (OTC Bulletin Board: UALAQ - News)
United, United Express and Ted operate more than 3,300 flights a day on a route network that spans the globe. News releases and other information about United can be found at the company's web site at www.united.com .
Last edited:
Check out the paint job.
From today's Wall Street Journal:
Meet Ted, United's Low-Fare Carrier
By SUSAN CAREY
Staff Reporter of THE WALL STREET JOURNAL
After two weeks of dropping hints through a stealth marketing campaign in Denver, United Airlines has 'fessed up: Its new low-fare division is indeed named "Ted," after the last syllable in the parent's name. And its planes will sport a radically different look for the buttoned-down blue-and-gray behemoth -- a white fuselage with "Ted" in large blue letters, and a white tail sporting a big, orange iteration of United's double-U logo.
The initial Ted rollout will comprise 19 Airbus A320 jetliners based in Denver that will begin flying in February. The service will offer passengers simpler, lower fares to the nine destinations planned, often more daily round trips than currently flown and some new routes. Seating will be assigned, customers will receive United frequent-flier miles, though perhaps under the guise of a "Ted's Club," and the audio and video programming will be fresher and more fun than what now plays on the main line.
The planes won't have first-class cabins, just 66 seats in front of economy that have slightly more leg room for folks who are elite Mileage Plus members or pay higher fares.
Like Delta Air Lines' Song, another low-fare division within a big airline, Ted is meant to battle against the low-cost carriers that are gobbling market share from the big airlines and causing their larger rivals to hemorrhage money by matching the low fares. Ted is taking aim in Denver at discounter Frontier Airlines, which is based in the Mile High City.
The cheeky look for United's new low-cost carrier
"Ted is part of United, literally and figuratively," says John Tague, the UAL Corp. unit's executive vice president, customer. "The only thing United loyalists are going to give up is first class." Unlike the carrier's previous sub-brand, the regional Shuttle by United, which flew in the Western U.S. in the late 1990s, Ted is a "segmentation strategy" designed to boost revenue by making more seats available to value-oriented travelers at a lower cost to the airline, Mr. Tague says.
Instead of charging 12 or 14 different fares, as the nation's second-largest airline does now, Ted will have just six fares, says Sean Donohue, vice president of United's low-cost operation. And the most expensive tickets, normally bought by business travelers at the last minute, will be much cheaper. Mr. Donohue says flights from, say, Denver to Tampa, Fla., will cost $499 each way, tops, for a last-minute purchase. Currently, United's top walk-up fare on that route is between $1,100 and $1,200 one way.
Customers will be able to make purchases through a new FlyTed.com Web site, and the service will have a separate, toll-free reservations line, where agents will answer the phones, "Hello, this is Ted." And when the pilots and flight attendants make their parting remarks on the public-address system, they will say, "Thanks for flying with Ted."
"We want to make it a fun, relaxed, less-formal brand," Mr. Donohue says.
United executives won't say which of the airline's four other domestic hubs might greet Ted next year, but expansion to Washington's Dulles Airport is thought to be under close consideration. Ted eventually could command a fleet of 45 jets or more and fly out of all five hubs.
United parent UAL, which has been operating under bankruptcy-court protection for the past 11 months, began planning a low-fare division early this year. In September, it announced that the service would take wing from Denver and initially serve Las Vegas and Reno, Nev.; Phoenix; New Orleans; Orlando and Tampa, Fla.; and Ontario, Calif.
Details of the new airline have been closely guarded, but a teaser marketing campaign dreamed up by United's ad agency, Fallon Worldwide has been putting the name Ted around Denver. In the low-budget campaign, street actors carried sandwich boards reading, "I'm not Ted." Coffees, pizzas and flowers were given to Denverites, courtesy of the mysterious Ted. When TED was spelled out in huge sod letters on a local farmer's land, "that was the tipping point," says Rob White, Fallon's president.
The name and paint job came from Pentagram Design.
--------
Ohhh, the irony.
From today's Wall Street Journal:
Meet Ted, United's Low-Fare Carrier
By SUSAN CAREY
Staff Reporter of THE WALL STREET JOURNAL
After two weeks of dropping hints through a stealth marketing campaign in Denver, United Airlines has 'fessed up: Its new low-fare division is indeed named "Ted," after the last syllable in the parent's name. And its planes will sport a radically different look for the buttoned-down blue-and-gray behemoth -- a white fuselage with "Ted" in large blue letters, and a white tail sporting a big, orange iteration of United's double-U logo.
The initial Ted rollout will comprise 19 Airbus A320 jetliners based in Denver that will begin flying in February. The service will offer passengers simpler, lower fares to the nine destinations planned, often more daily round trips than currently flown and some new routes. Seating will be assigned, customers will receive United frequent-flier miles, though perhaps under the guise of a "Ted's Club," and the audio and video programming will be fresher and more fun than what now plays on the main line.
The planes won't have first-class cabins, just 66 seats in front of economy that have slightly more leg room for folks who are elite Mileage Plus members or pay higher fares.
Like Delta Air Lines' Song, another low-fare division within a big airline, Ted is meant to battle against the low-cost carriers that are gobbling market share from the big airlines and causing their larger rivals to hemorrhage money by matching the low fares. Ted is taking aim in Denver at discounter Frontier Airlines, which is based in the Mile High City.
The cheeky look for United's new low-cost carrier
"Ted is part of United, literally and figuratively," says John Tague, the UAL Corp. unit's executive vice president, customer. "The only thing United loyalists are going to give up is first class." Unlike the carrier's previous sub-brand, the regional Shuttle by United, which flew in the Western U.S. in the late 1990s, Ted is a "segmentation strategy" designed to boost revenue by making more seats available to value-oriented travelers at a lower cost to the airline, Mr. Tague says.
Instead of charging 12 or 14 different fares, as the nation's second-largest airline does now, Ted will have just six fares, says Sean Donohue, vice president of United's low-cost operation. And the most expensive tickets, normally bought by business travelers at the last minute, will be much cheaper. Mr. Donohue says flights from, say, Denver to Tampa, Fla., will cost $499 each way, tops, for a last-minute purchase. Currently, United's top walk-up fare on that route is between $1,100 and $1,200 one way.
Customers will be able to make purchases through a new FlyTed.com Web site, and the service will have a separate, toll-free reservations line, where agents will answer the phones, "Hello, this is Ted." And when the pilots and flight attendants make their parting remarks on the public-address system, they will say, "Thanks for flying with Ted."
"We want to make it a fun, relaxed, less-formal brand," Mr. Donohue says.
United executives won't say which of the airline's four other domestic hubs might greet Ted next year, but expansion to Washington's Dulles Airport is thought to be under close consideration. Ted eventually could command a fleet of 45 jets or more and fly out of all five hubs.
United parent UAL, which has been operating under bankruptcy-court protection for the past 11 months, began planning a low-fare division early this year. In September, it announced that the service would take wing from Denver and initially serve Las Vegas and Reno, Nev.; Phoenix; New Orleans; Orlando and Tampa, Fla.; and Ontario, Calif.
Details of the new airline have been closely guarded, but a teaser marketing campaign dreamed up by United's ad agency, Fallon Worldwide has been putting the name Ted around Denver. In the low-budget campaign, street actors carried sandwich boards reading, "I'm not Ted." Coffees, pizzas and flowers were given to Denverites, courtesy of the mysterious Ted. When TED was spelled out in huge sod letters on a local farmer's land, "that was the tipping point," says Rob White, Fallon's president.
The name and paint job came from Pentagram Design.
--------
Ohhh, the irony.
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More Furloughs anyonemesaba2425
Hmmmmm
- Joined
- Aug 27, 2002
- Posts
- 280
T (otal) E (conomic) D (isaster).
So they have been in BK for almost a year and this is the plan? LOL, not only is it a glorified rehash of the shuttle, but they are starting in one of the highest cost cities against a carrier (F9) with a CASM already lower than TED. Brilliant.
It would be interesting to see how much money they blow on this charade. Maybe someone should start a poll?
So they have been in BK for almost a year and this is the plan? LOL, not only is it a glorified rehash of the shuttle, but they are starting in one of the highest cost cities against a carrier (F9) with a CASM already lower than TED. Brilliant.
It would be interesting to see how much money they blow on this charade. Maybe someone should start a poll?
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mesaba2425
Hmmmmm
- Joined
- Aug 27, 2002
- Posts
- 280
I think the last verse of I Wanna Be A Cowboy by Boys Don't Cry will sum it up:
Riding on the range,
I've got my hat - on,
I've got my boots - dusty.
I've got my saddle
On my horse.
He's called....T-t-t-t-t-trigger
Of course.
I wanna be a cowboy
and you can be my cowgirl
I wanna be a cowboy
and you can be my cowgirl
I wanna be a cowboy
Riding on the chuck wagon,
Following my man.
His name is Ted,
Can you believe that?
Camping on the prairie
Plays havoc with my hair.
Makes me feel quite dirty,
Though we all do sometimes
I wanna be a cowboy
and you can be my cowgirl
I wanna be a cowboy
and you can be my cowgirl
I wanna be a cowboy
Looking like a hero,
Six-gun at my side,
Chewing my tobacco.
Out on the horizon,
I see a puff of smoke.
Indians on the warpath,
White man speak-em
with forked tongue.
Or not.
I wanna be a cowboy
and you can be my cowgirl
I wanna be a cowboy
My name is Ted,
And one day I'll be dead yo yo.
Riding on the range,
I've got my hat - on,
I've got my boots - dusty.
I've got my saddle
On my horse.
He's called....T-t-t-t-t-trigger
Of course.
I wanna be a cowboy
and you can be my cowgirl
I wanna be a cowboy
and you can be my cowgirl
I wanna be a cowboy
Riding on the chuck wagon,
Following my man.
His name is Ted,
Can you believe that?
Camping on the prairie
Plays havoc with my hair.
Makes me feel quite dirty,
Though we all do sometimes
I wanna be a cowboy
and you can be my cowgirl
I wanna be a cowboy
and you can be my cowgirl
I wanna be a cowboy
Looking like a hero,
Six-gun at my side,
Chewing my tobacco.
Out on the horizon,
I see a puff of smoke.
Indians on the warpath,
White man speak-em
with forked tongue.
Or not.
I wanna be a cowboy
and you can be my cowgirl
I wanna be a cowboy
My name is Ted,
And one day I'll be dead yo yo.
skykid
On Point
- Joined
- Jan 24, 2002
- Posts
- 759
Hey Boeingman, great to see you making another prediction!! You have been on the money so far - here's some of your past gems...
Pre bankruptcy...
Their achilles heal is going to be the lack of ability to secure DIP financing. They have jacked around for so long and burned through so much cash, without DIP they are finished.
Okay, got the DIP financing
Early this year...
As a side note, I spoke with Bethune in January and he said UAL wouldn't make it through March. He might be right.
Okay, made it through March
Circa March...
What is coming is in my opinion chapter 7 for UAL. If this war with Iraq takes place, and I think it will, it will doom UAL. Remember EAL was in the same position and ceased operations 3 days after the first gulf war started. UAL is in much more of a precarious position than they were at the time.
To say there is no plan in place is complete nonsense. The LCO is a small, very low risk part of the restructering. With very little money spent they have managed to get all the major networks, Fox News, CNN, and all the news outlets in Denver talking about TED. Glorified rehash of the Shuttle? Please. I flew on the Shuttle and was one of the highest paid, least productive pilots ever (yes I would argue we were higher paid than Delta when you consider UAL pilot's "B" retirement plan). I wonder if cutting costs by 13mil a day will make a difference? Let's see what the CASM is next Summer when more of these reductions - esp mx related- are realized. My guess is cutting expenses by 5 billion a year will make the CASM go down, but I'm going to leave the predictions to you. Take care!
Pre bankruptcy...
Their achilles heal is going to be the lack of ability to secure DIP financing. They have jacked around for so long and burned through so much cash, without DIP they are finished.
Okay, got the DIP financing
Early this year...
As a side note, I spoke with Bethune in January and he said UAL wouldn't make it through March. He might be right.
Okay, made it through March
Circa March...
What is coming is in my opinion chapter 7 for UAL. If this war with Iraq takes place, and I think it will, it will doom UAL. Remember EAL was in the same position and ceased operations 3 days after the first gulf war started. UAL is in much more of a precarious position than they were at the time.
To say there is no plan in place is complete nonsense. The LCO is a small, very low risk part of the restructering. With very little money spent they have managed to get all the major networks, Fox News, CNN, and all the news outlets in Denver talking about TED. Glorified rehash of the Shuttle? Please. I flew on the Shuttle and was one of the highest paid, least productive pilots ever (yes I would argue we were higher paid than Delta when you consider UAL pilot's "B" retirement plan). I wonder if cutting costs by 13mil a day will make a difference? Let's see what the CASM is next Summer when more of these reductions - esp mx related- are realized. My guess is cutting expenses by 5 billion a year will make the CASM go down, but I'm going to leave the predictions to you. Take care!
jettypeguy
Well-known member
- Joined
- Feb 12, 2003
- Posts
- 98
I be afraid to ride with "Ted"
Mary Joe Kopeckne had a bad ride with a guy named ted.
read more:
http://www.freerepublic.com/focus/f-news/1020164/posts
Mary Joe Kopeckne had a bad ride with a guy named ted.
read more:
http://www.freerepublic.com/focus/f-news/1020164/posts
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