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Looks like some form of assigned seating is also on the way! RB
. We also plan to implement a variety of revenue-enhancing initiatives by the end of 2007 that set the stage for continued profitability into the future," he said.
During fourth quarter 2007, Kelly said Southwest plans to: * Slow its available seat mile (ASM) growth to approximately six percent * Enhance its low-fare structure * Enhance its Rapid Rewards frequent flyer program * Launch a new advertising campaign * Unveil a new boarding/seating method
"We are very excited about major revenue initiatives that are scheduled for implementation by the end of this year. In all, we are targeting more than $1 billion in incremental revenue over the next few years to overcome higher fuel costs and reach our financial targets," RB