SWA goes after RJs again

[Mercyful Fate]

Thanks to you guys, DL is replacing a lot (200+) RJs with 88 comfortable 717s that include first class seating. Thanks Cornies! And you paid DL to take them too, cleaned them up, painted and put wifi on them, and allowed them to be purchased eventually for cheap. Well done!

Oh, you guys saved money too? Who cares? RJs are being replaced.


Bye Bye---General Lee

Wow desk jockey, shocked it took you this long into the thread before you started beating this dead horse again.

 

[Roomwithaview]

It is a jet aircraft and should never have been outsourced at any price.

^^^^^^^
THIS

Another ALPA/APA Epic Fail!

 

[waveflyer]

RJ was a marketing term created by airline managers in 1996 to describe a type of airplane that mainline pilots would find "undesirable" to fly. Forget that they are of similar gauge as the Bac 111 (65 seats), the F28 (65 seats), the F100 (85 seats)... The DC9-10, BAe146/RJ85, 737-200, 717... You get my point.

It is a jet aircraft and should never have been outsourced at any price. You can call something a 777RJ and that doesn't mean it should fly for a penny less than what American pays it's pilots to fly it. I would argue that loosening of scope language to include 50-70+ seat airplanes is the darkest day in ALPA history (a close tie with raising the retirement age to 65 with thousands of pilots on furlough)

Well said!

 

[Flying the Line]

I also prefer the RJ because I don't want to lift my carry on over my head. Who cares if it gets left behind.

 

[Scoot 11]

It's a great marketing strategy! Will it work? Who knows. In all fairness, people don't give a ******************** about anything but the price! They get mad at the service, say, "never again will I fly (insert air line name here), until they need to fly and it's the cheapest ticket again.
Sorry southwest, there is no such thing as "brand loyalty."

 

[BILL LUMBERG]

Wow....the arrogance

 

[waveflyer]

Wow....the arrogance

The arrogance of what?
We've been just talking about marketing.

Wow....the sensitivity

 

[BILL LUMBERG]

No...

It just kills me how SWA made a pattern of "Hey, we do it different" by shaming others practices. Everybody else, shows their strengths rather than pointing fingers at the competition.

How positive of a message would it be if Delta said things like "Don't line up like cattle ever again" (Guy in background under a Lubbock sign eating a corndog) or "Fly with us, at least we get you there on time unlike that Not-so-low-cost carrier again!" or "Use your miles to go to places you really WANT to go...not the 80 cities they fly to in the lower 48".

My point being, there is a level way of marketing, but continually playing the "we are better than them" just reeks of arrogance.

Get over it, your crowd doesn't care what jet they get on....only the price. Period.

 

[waveflyer]

C'mon now sellout- if you aren't "ashamed" of RJ's you haven't been paying attention.

 

[waveflyer]

As for the rest of that??

It's a competitive marketplace- just like flops idea- I'd love it if you guys actually had that marketing campaign.

Have you ever competed at anything?

You go after every advantage you have- all of them. Show strengths - expose weakness- be bold- win. Dude- first, your statement isn't true- and that's a good thing- why entitle the homogenization that is inherent in such a regulated industry? Plenty of airlines market by showing off others weaknesses

No...

It just kills me how SWA made a pattern of "Hey, we do it different" by shaming others practices. Everybody else, shows their strengths rather than pointing fingers at the competition.

How positive of a message would it be if Delta said things like "Don't line up like cattle ever again" (Guy in background under a Lubbock sign eating a corndog) or "Fly with us, at least we get you there on time unlike that Not-so-low-cost carrier again!" or "Use your miles to go to places you really WANT to go...not the 80 cities they fly to in the lower 48".

My point being, there is a level way of marketing, but continually playing the "we are better than them" just reeks of arrogance.

Get over it, your crowd doesn't care what jet they get on....only the price. Period.