Airfares had already shot up this summer, and now comes word of "surcharges" of up to $30 each way for "peak travel days."
Almost every day this summer is considered "peak."
Five airlines, including Fort Worth-based American, count 73 of 74 summer travel days as "peak," said Rick Seaney, operator of travel website FareCompare.com. Only the historically low travel day of July Fourth is not included.
"They've been changing in price, but they range from $10 to $30," Seaney said. "What they're doing is targeting special days where they know their planes are going to be completely packed and charging a premium for those days."
An analysis by Seaney's website found Tuesdays generally have the lowest surcharge -- just $10 each way. Mondays, Thursdays, Fridays and Saturdays are $20. The busiest travel day, Sunday, has the highest surcharge of $30.
Fourth of July Only Summer Day Without "Peak" Surcharge
The costs are in addition to higher base fares.
"A lot of people have been expecting summer fare sales," Seaney said. "They saw one every week last year. This year, we have hardly seen any summer sales at all."
With the economy improving, people are traveling more, according to experts. Demand for tickets is up, but airlines are not increasing the number of flights.
"Airlines have not given back any of the seats they took away for the last two or three years, so there's a lot fewer seats, and that's driving up prices," Seaney said.
The airlines charging the summer peak fees include American, Delta, Continental, United and US Airways, he said.
Dallas-based Southwest Airlines does not add on any surcharges, but Seaney said the discount carrier has not had a major sale since November.
Passengers at Dallas/Fort Worth Airport on Monday made it clear they don't like the add-on fees.
"I'd appreciate it if they wouldn't," said one man in Terminal D who was heading to Africa for a few months of mission work.
"Now they figure everyone has money in their pockets -- cha-ching," another woman said.
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If the airlines complain about government intervention, some might claim they are their own worse enemy. Simply raise the base fare to whatever it takes to make the necessary income.
Labeling a price increase above what the "ticket costs" in this manner and others to most is false advertising.
Just like when General Motors President/CEO claimed they had paid back their government loan when in fact they had paid back barely 10% of the total amount of money given to them by the government, these types of surcharges simply annoys the traveling public and politicians alike.
SWA's ticket prices have gone up and yes there are fees on overweight bags, pets, UMs and passengers with bags over 2. However, those circumstances are very different than what is being described here IMHO.
The decision to use this type of marketing and gimmickry comes down to leadership and those at the top making the right call. It further illustrates IMHO the lack of customer awareness these leaders have toward the very customers they say they are serving.
Almost every day this summer is considered "peak."
Five airlines, including Fort Worth-based American, count 73 of 74 summer travel days as "peak," said Rick Seaney, operator of travel website FareCompare.com. Only the historically low travel day of July Fourth is not included.
"They've been changing in price, but they range from $10 to $30," Seaney said. "What they're doing is targeting special days where they know their planes are going to be completely packed and charging a premium for those days."
An analysis by Seaney's website found Tuesdays generally have the lowest surcharge -- just $10 each way. Mondays, Thursdays, Fridays and Saturdays are $20. The busiest travel day, Sunday, has the highest surcharge of $30.
Fourth of July Only Summer Day Without "Peak" Surcharge
The costs are in addition to higher base fares.
"A lot of people have been expecting summer fare sales," Seaney said. "They saw one every week last year. This year, we have hardly seen any summer sales at all."
With the economy improving, people are traveling more, according to experts. Demand for tickets is up, but airlines are not increasing the number of flights.
"Airlines have not given back any of the seats they took away for the last two or three years, so there's a lot fewer seats, and that's driving up prices," Seaney said.
The airlines charging the summer peak fees include American, Delta, Continental, United and US Airways, he said.
Dallas-based Southwest Airlines does not add on any surcharges, but Seaney said the discount carrier has not had a major sale since November.
Passengers at Dallas/Fort Worth Airport on Monday made it clear they don't like the add-on fees.
"I'd appreciate it if they wouldn't," said one man in Terminal D who was heading to Africa for a few months of mission work.
"Now they figure everyone has money in their pockets -- cha-ching," another woman said.
______________
If the airlines complain about government intervention, some might claim they are their own worse enemy. Simply raise the base fare to whatever it takes to make the necessary income.
Labeling a price increase above what the "ticket costs" in this manner and others to most is false advertising.
Just like when General Motors President/CEO claimed they had paid back their government loan when in fact they had paid back barely 10% of the total amount of money given to them by the government, these types of surcharges simply annoys the traveling public and politicians alike.
SWA's ticket prices have gone up and yes there are fees on overweight bags, pets, UMs and passengers with bags over 2. However, those circumstances are very different than what is being described here IMHO.
The decision to use this type of marketing and gimmickry comes down to leadership and those at the top making the right call. It further illustrates IMHO the lack of customer awareness these leaders have toward the very customers they say they are serving.
