?
Marketing directly affects you...it is one of the key elements that brings in the revenue!!!
Yes we will both be full this summer but what will be the attitude of the passengers and will they want to return the next time they fly? If there are no other choices, then they will stick with your airline or others. However, DAL is not exclusive to the vast majority of places. You make it sound like the DAL strategy is "we're banking on all airlines to be as bad at treating its passengers as we are so there is no difference." Now that is a marketing strategy!!!!
When employees of any company, not just airlines, takes this type of attitude toward its customers and acknowledges a "rip off", is it any wonder the public will eventually, not today, tomorrow or next month necessarily, make another choice and go somewhere else.
I don't know what the majority of DAL employees are like but considering the turmoil within their ranks, the distrust they have toward management and other factors I'm not privy too, other competitors like the new UAL will always have the chance to turn things around as long as they listen to their customers and are willing to take a different path...whether they will or not is up to management and the employees...I wish them well.
GL, you are correct we don't compete to Copenhagen or overseas....yet....you give me great encouragement though for SWA one day to go into that market and others overseas considering the customer service vacuum that exist....it makes a difference at some point and your disinterest in how your company is perceived by the very people who pay your wages is pretty amazing...you appear to be more concerned about your overnights and your tales of travel then trying to build a reputation for your company that will last long after you retire but I presume you don't care what happens to DAL after your retire since you have yours, correct? Should management be blamed for getting their golden parachute as is often done if you as current employee seem to have a similar motivation?
I'm sure there are many great DAL employees who don't share your disdain for their customers and I wish them all good luck in keeping the jobs they have worked so hard viable and profitable. You are a piece of work my friend, you truly are

. Good luck to you and your travels and yes, yours is bigger than mine....for now
Cheers.