waveflyer
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That naughty, naughty Spirit Airlines takes a jab at American Airlines
By Terry Maxon/Reporter
[email protected] | Bio
6:20 PM on Wed., Nov. 30, 2011 | Permalink
I didn't even notice this when I got Spirit Airlines' announcement Tuesday that it was adding flights to four more cities out of Dallas/Fort Worth International Airport.
But thanks to an American Airlines employee who recognizes snark better than I, the release takes a poke at American's bankruptcy filing Tuesday, under Chapter 11 of the federal bankruptcy code.
"Spirit Airlines today marked a new chapter in Dallas/Fort Worth's history as it announced service to four new markets from DFW with $11 fares."
New "chapter." "$11" fares. Chapter 11. Get it? If American had filed Chapter 7 papers, Spirit's customers could have saved $4.
Fort Lauderdale-based Spirit likes to take others' misfortunes and turn them into promotions. When Tiger Woods crashed into a tree, it had a promotion tied to that. When oil started rolling up on Gulf of Mexico beaches in 2010, it had a promotion tied to that. And so forth.
The new cities, by the way, are New York (LaGuardia), Boston, Orlando and Atlanta. Spirit will offer just one round trip to each destination per day.
By Terry Maxon/Reporter
[email protected] | Bio
6:20 PM on Wed., Nov. 30, 2011 | Permalink
I didn't even notice this when I got Spirit Airlines' announcement Tuesday that it was adding flights to four more cities out of Dallas/Fort Worth International Airport.
But thanks to an American Airlines employee who recognizes snark better than I, the release takes a poke at American's bankruptcy filing Tuesday, under Chapter 11 of the federal bankruptcy code.
"Spirit Airlines today marked a new chapter in Dallas/Fort Worth's history as it announced service to four new markets from DFW with $11 fares."
New "chapter." "$11" fares. Chapter 11. Get it? If American had filed Chapter 7 papers, Spirit's customers could have saved $4.
Fort Lauderdale-based Spirit likes to take others' misfortunes and turn them into promotions. When Tiger Woods crashed into a tree, it had a promotion tied to that. When oil started rolling up on Gulf of Mexico beaches in 2010, it had a promotion tied to that. And so forth.
The new cities, by the way, are New York (LaGuardia), Boston, Orlando and Atlanta. Spirit will offer just one round trip to each destination per day.