Southwest's lowest advance-purchase fares drop to $29 on 10 routes

[Lear70]

Yeah... 'cause BHM-BNA is such a high-yield market.

A. BHM is a depressed city where not a lot of people need to fly to begin with.

B. When people in BHM need to come to Nashville, they drive. It's 2 1/2 hours.

Never did understand some routes. Kind of upset that jetBlue pulled out of BNA but I understand why. Routes are either over-serviced or never will have that much demand.

But what do I know, I don't own the most successful domestic airline of all time...

 

[RedDogC130]

That is why pilots do not run a company. I would rather someone that knows about $$ running a company.

 

[Whataburger]

Whataburger,

Are you trying to become the new SWA/FO on FI? Give it a rest dude, things can change in this business very quickly. Its bad Karma.

I would never give THE SWA/FO(CA) a run for his money, dude. I have a pretty firm grasp on how dynamic this industry is without the use of your wisdom. I think it's creative to go back to our roots and charge cheap fares to get folks on our planes. It worked in the past, why not now? I dont believe my bad karma can bring this company down. By all means, put me on your "ignore list," dude. Thanx.

 

[Poahi]

Lowering prices below cost to "stimulate demand" is a spin on good, old fashioned predatory pricing. Just ask Hawaiian and Aloha.

 

[afhercdriver]

The jets are already flying these routes. If they are flying half full it makes sense to offer cheap tickets to add more revenue. In the early days, SWA offered $10 tickets on late night flights that previously were flying empty to reposition. It's all about asset management. Don't underestimate SWA management.

Jim

 

[ferlo]

Southwest and the passengers will come out on top.......again.

Back away from the Kool-Aide.

 

[Snapshot]

Just a matter of time until they take food stamps....


At least then regional FO's they're competing against on these routes will be able to buy a ticket.

 

[Whataburger]

The jets are already flying these routes. If they are flying half full it makes sense to offer cheap tickets to add more revenue. In the early days, SWA offered $10 tickets on late night flights that previously were flying empty to reposition. It's all about asset management. Don't underestimate SWA management.

Jim

Basically the same way cruise ships work. A cabin with two people paying $200 each for 5 days is better than $0. An agent in BHM told me that around 7-10 Business Select are sold on each flight out of there. The Full Fare averaged with the $29 isn't too shabby.

 

[Whataburger]

Back away from the Kool-Aide.

Kool-Aide keeps this Hedge Fund that runs an airline alive.

 

[luckytohaveajob]

Kool-Aide keeps this Hedge Fund that runs an airline alive.

See if Kool-aid runs jet engines next year.

 

[328dude]

See if Kool-aid runs jet engines next year.

Oh Lord, Lucky, aka as the "guy on questionable leave at his lucky to have a job employer" has spoken his wisdom. Kneel suckers.

 

[Whataburger]

See if Kool-aid runs jet engines next year.

And what well-oiled machine do you work at?
There is eleventy billion factors that contribute to our jet engines being ran year after year. And, yes, koolaid is one of them. I am not a fortune teller, but I imagine whether it's coolaid, jetA, or Mad Dog 20/20, we'll make it thru '09. Beyond that, who knows.