help me with different time, different travel habits etc.
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If you spend any time in Europe you will find the vast majority of people use public transportation and are accustom to cheap no frills mass transit (different place). Ryanair took advantage of this and tapped a market that did not exist in the European airline industry. Subsequently many airlines have tried to emulate that model and have saturated the market, leaving a new entrant very little chance of success (different time).
In the USA (home of the SUV in every garage), the general public is used to service oriented travel. They expect everything for nothing. Thirty some years ago SWA built a business model that promised very little other than a friendly experience, low fare, that ran on-time and they always delivered on that promise. If a new entrant tried to emulate SWA today they probably wouldn't last a year, therefore the only successful LLCs are the hybreds offering many frills AND low fares, which establishes a loyal following.
My observation is that Skybus is offering no frills, no service, and low priced fares that can't possibly meet costs regardless of load factor.
Hey, good luck with it. I'm not wishing ill on anyone. It just doesn't make sense to me and everyone else from the sounds of it.