About 112 blocks uptown from your school on the #1 line.
That would have to be Columbia. I remember the students taking over the administration building for a sit-in! Those were some fun days. I had a button on my coat that said "Student Mobilization Committee".
the local coffee shop was Choc' Full o' Nuts for $0.30 not Starbucks for $5 a cup.
We didn't have a Chock Full o' Nuts. I would stop at the University Deli for a "coffee regular". Our chain store was ZUM ZUM. I can't remember paying more than $.50. The BMT line was $.25. Now, I have to buy a Metrocard, and the ride is $2.00, and there is no longer a BMT or IRT line. Sheesh.
..look at the effects of the "dolphin safe tuna" campaign and campaign to have kathy Lee, Walmart, Nike stop using child labor to make their products. Customer perception is important.
I agree that these examples are good ones, but they are ALL mass marketed consumer items.
Fractional jet ownership isn't the same as those mass marketing companies who have high consumer visibility. Public perceptions, by their very nature, are based on a great number of people reacting with
feelings in regard to an aspect of the business. This is the reason why advertising works.
In fractional ownership, a very small number of customers, compared to the number of WalMArt customers, for example, are the consumers. Because the number of customers is so small, issues involving pilot quality of life won't make it on to the radar screen of the vast majority of Americans. You won't hear a news piece on Entertainment Tonight about the exploitation (old activist term) of pilots, or the many years spent living in abject poverty in order to qualify for a job that may or may not pay even a middle class income. Your wife won't be stopped in the supermarket by a friend to discuss regional jets or scope. Your kids won't have a discussion in civics class about the legal discrimination of the age 60 rule.
Trying to reach the fractional owner or charter owner with issues that are outside of his normal area of concern are folly. He already likes or doesn't like the service his company provides, and none of those issues that are of interest to pilots are of any great interest to
him. In fact, the reason he is a fractional owner in the first place is so that he can AVOID having to deal with pilot issues!
No, getting the owners involved with pilot issues will only serve to anger the management, and dissipate the energy pilots need to focus on those who
must pay attention.
I rode the number one line this past Tuesday, for the first time in 31 years. I used to be a broadcaster, and I'm working on a new audition CD for the guys over on Madison ave. Every pilot needs a backup skill, right?
Thanks for the conversation.