ATA
IMHO, the recent hiring by ATA is an attempt to fly themselves out of debt. I have a friend who flies with them and has told me that there is a very fine line between possible profitibility and possible insolvency. Although ATA does have higher load factors these days and are continuing to accept new aircraft, they are leased up to their eyeballs and any interruption or decline in passenger demand could be financially devastating. ATA needed more pilots to fully utilize all their jets they have on hand and squeeze every $ possible out of every flight hour. Without more pilots to generate more revenue, ATA would have to eliminate costs, which would include getting rid of leased aircraft and crews. On the other hand, if war does come and ordinary travelers shy away from airlines due to the terrorist threat, ATA may hold their own due to their large military contracts offsetting the loss of revenue of paying passengers. But, nothing is going to alieve the spiking of fuel costs if we attack Iraq. It will make a bad situation even worse for the likes of AA, UAL and to a lesser extent, DAL, CON and others. If UAL does go into CH 7 due to worsening conditions, ATA would be in a position to pick up some of the crumbs. But, the industry as a whole would continue to decline until they lure the full fare business traveler back, which I don't think will ever happen. Once business travelers got used to reduced fares, they are never going to pay full fares again. Quite a quandary, **CENSORED****CENSORED****CENSORED****CENSORED**ed if you do, **CENSORED****CENSORED****CENSORED****CENSORED**ed if you don't. A Harvard economist could make a career out of this subject and to think I would never put my MBA to any good use.
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