I can:
Ten years ago they told me our health insurance would be competitive with SWA and other major airlines, instead we are "owning our health" and we have the worst in the industry = direct relationship = I stopped cleaning.
They brought in a new aircraft type and told us all pay would stagnate while the new aircraft "proved" itself = direct relationship = I stopped doing my little song and dance on the PA and the gate.
After the obligatory "waiting period" was over, they gave us an overdue raise while they reached around and stole everything back and then some with flight scheduling manual changes, short staffing, and a hike in premium pay = direct relationship = I set the brake, grab my bag, and go home.
These are the kinds of direct actions/re-actions that bean counters understand.
Their direct relationship = destruction of their own brand.