Actually, greedy mgmt, weak union, big bonus's, and outrageous pay and work rules started your down fall. 911 accelerated it.
You forgot about Leo Mullin buying stock back to inflate his options, and then 9-11 happening and that money that was spent disappeared in a flash. That money could have easily been used to pay for a multitude of things, including higher pay and fewer seats sold after 9-11, but no---it went away in an instant. I guess you think that was our fault too? I remember approving that deal.....
And, your pay at SWA is now becoming an issue, since out of nowhere your company is now initiating fare increases. (like one yesterday) Your fuel hedges are shrinking, and Low Cost Competition is ramping up. Watch out for your company asking for some givebacks too.
Bye Bye--General Lee