Turf War in DEN. Grab your stick - it's ON!

[maxblast72]

Very simple FI rule of thumb. Anytime a thread title contains a company ad slogan (dreamed up by yet another retarded agency) like "IT'S ON!", expect others to think of you as a kool aid swigging d-bag.

I don't know if I would call Southwest advertising campaign dumb. Their load factors are increasing over 10% on a year over year basis due to them siphoning off legacy passengers that don't want to pay the bag fees. Their Q4 2009 and January 2010 RASM peformance is great for this economy.

I am just glad the airline I work for only has a 10-15% direct overlap with Southwest. Different story for the airlines based in Denver.

 

[nimtz]

I don't know if I would call Southwest advertising campaign dumb. Their load factors are increasing over 10% on a year over year basis due to them siphoning off legacy passengers that don't want to pay the bag fees. Their Q4 2009 and January 2010 RASM peformance is great for this economy.

I am just glad the airline I work for only has a 10-15% direct overlap with Southwest. Different story for the airlines based in Denver.

Didn't call the campaign dumb, just called the slogan retarded. The way it was used here reminds me of some high school football game in a podunk Tejas town like say LUBBOCK...