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Trouble ahead for Low Cost Carriers???

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SWADude,

You also have answered my questions. The underlying cockiness from some posters has another layer, and that is fear of the unknown. When something pops up with a negative spin, it is immediately shot down, disregarded. I can understand that, I have been in denial about Delta's problems for awhile, and now I am coming to grips with new realities and feel we should help our company. I have stated that often lately. I am sure that Southwest will do great in the future, but the competition on the LCC side will grow and most likely your new major competition for that low cost passenger will not come from the Majors (which will be feeding their respective hubs and their INTL connections), but from your peers. You won't be the lowest fare operator there----look next to you---there will be three others---and your fares will dive. I don't think we will be serving LAS-LAX, or LAS--OAK. Our passengers flying from ATL to LAS will be originating in Dothan, AL or Gainsville, FL on RJs. Jetblue, Airtran, Am West, Spirit, ATA, Virgin America, Alleigant, Sun Country, Independance, Fronteir, etc......all getting bigger. Our hubs will do just fine, and our INTL flying from JFK, CVG, and ATL will continue to make big bucks.

Good luck!

Bye Bye--General Lee:rolleyes: :cool:
 
General,

What questions have you had of me???

Who shot down you articles you posted??

You are way off.

And who appears to be the one being cocky.

Jeeze.
 
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Without going too far back.

The Generals last three thread starters-

" Trouble ahead for the low cost carriers??"

" RJ's too expensive??"

"Watchout Jetblue-SONG has a store now?"

Hmmm...I wonder what your intentions are.

Strong case of denial. You ARE the pot calling the kettle black.

I signed my first post to you "Respectfully" I am beginning to wonder if that was appropriate.
 
In defense of the General

I've read many of General Lee's opinions/post & while some of them are filled with opinions (my opinions come through on most of my posts also) they are also filled with interesting articles & other factual information from other sources.

The original premise is good & worth debating (respectivefully) & that is what happens when more LCCs compete for the illusive traveling dollar? Will legacy airlines be able to charge a premium (10-30%) above what other LCC carriers charge to generate the necessary revenue to cover their higher seat costs?

My own take is that SWA will continue to gain market share in areas in which they compete against legacy carriers. Our fares are part of the reason but quite frankly from my own experience & from talking to travelers, the difference in customer service is a factor also. Simple things still make a difference.

For example, you're a frequent flyer with SWA, you call to make a reservation (most do it online but say they don't) & you speak immediately to a human voice that clearly understands you. Friendly, courteous, easy to understand.

Take the same scenario & say it is Delta. As relayed to me by a DAL res agent, the same type of flyer is connected to the new 800 res center in INDIA (the call center was opened as others in the states were being closed, probably not US industry wage standards there though General) & after a short wait is speaking to someone who may have difficulty understanding the request & in turn maybe difficult to understand. Are your highest paying customers receiving the BEST service considering the prices they are paying? Same source told me the complaints are on the rise & callers are avoiding the phone number & calling the regular number & waiting in line with everyone else. This defeats the original purposes. Not to imply that only DAL has long waits on the phone but I've called United also & had a busy signal during rush times. A minor point but when the first contact with a company is unplesant it can be difficult to change perceptions about one's experience.

I've seen DAL make the move to put folks in front of the counters helping folks get to where they need to go as they are getting their tickets. A great idea...don't wait for the folks to come to the counter, get out & greet them. However, just as SWA has an excess of folks right now, what is DAL's ratio of employees to airplanes? This can be good indicator of overall costs & where trends are going. The same came be said for all carriers.

Customer service is key to getting folks back. SWA doesn't have a lock on it but it certainly has reputation for having it. Riding on vans with other aircrews it has become obvious to me there are many crews from other carriers that are bitter, upset & simply unhappy. How can I tell? Just the lack of interaction between the crews themselves & between them & our crews is what I'm basing it on as well as the discussions with the ones who WILL talk to SWA crews. They say that things are tough, moral is low, work rules are becoming more like "SWA" (which is viewed as a negative) & therefore they aren't as happy. An unhappy workforce presents unique problems that last a long time. Remember the last time you had a waiter at a restaurant with an attitude? Did you want to go back? Probably not.

Others who post on here are apparently very happy with working at legacy carriers. That is great. My ancetodal evidence is that the majority of folks I encounter from legacy carriers aren't. What does that translate to IMHO? An unhappy workforce. That translates into poor customer service IMHO. There are thousands everyday who do portray a positive attitude but my experiences indicate the number of discontents are on the rise. It may not be but my gut feeling is that it does. Obviously open to debate & disagreement.


There are many other reasons why I think legacy carriers will contiue to loose shares to LCC but this is just one. I've rambled on enough about customer service. Many other reasons, future debt, fuel hedging, technology, winglets, retirement of --200s, etc. why I think, at least for SWA, our chances of surviving & in fact thriving in a more LCC competition era. SWA has been down this road several times before & has had a tendancy to do well. A track record like that provides a simple roadmap for a repeat of past successes as long as we don't take the one thing for granted, our customers & employees!


Continue the healthy debate but it is best to read all of these posts on here with the emotional light switch turned off. If your kids & wife are still talking to you, why worry about anything else? cheers
 
Chase,

Thank you for being a part of this thread. My question though was asking what will happen to the LCCs when they start competing against eachother, not necessarily the legacy carriers. The legacy carriers have the hub and spoke system primarily, and their feed from their RJs come mostly from cities that do not or will not have LCC service. Peoria, Des Moines, Dothan, Valdosta, Grand Juction, Sun Valley, Jackson Hole, Halifax, Fayettvile, Pasco, Monroe, Bozeman, Madison, etc......there are plenty of cities that cannot support Southwest or Jetblue with their required 5-10 flights a day, and unfortunately those people will have to pay more to fly through hubs. Now, my question to you is "What will Southwest do when Jetblue gets all of their A320's and Emb-190s, ATA gets all of their 738's and 757-200/300s at MDW, Spirit gets their new A320s (or other new aircraft) and competes from ORD or DTW, Airtran gets all of their new 73Ns and 717s and competes with you out of BWI and PHL, Virgin America sets up shop somewhere like LAX, etc.....How will Southwest handle that?" That was my question. Thank you for participating.


SWADude,

Maybe we are getting off on the wrong foot. I was amazed that you and Spank jumped on me for displaying two articles that gave a negative view on possible future events. If I actually believed everything the media said in all of the bad articles I have read about Delta lately, I would be constantly crying in the closet.
I then posted a simple question about what Souhtwest or some of the others would do when the LCCs do expand. I welcome your viewpoints, and I had hoped that you would have stated, "I think Southwest will do fine because......." That is your opinion, and it is valid. I did not write these articles, and I really didn't comment on them much. The questions I put in the thread titles really came from the articles. If I ever made comments, I tried to back them up with quotes or some sort of facts that any of you can question at any time. This is an open forum, and I enjoy it.
I actually sided with you on your comments about the SW flight attendants, and praised your crews. I made the original comment, you responded with a good argument and facts, and I agreed. Sorry for the hard feelings.

Bye Bye--General Lee:rolleyes: ;)

PS--the thread "Watch out jetblue--Song has a Store"---I was making fun of Song. I couldn't believe they had a STORE now...
 
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SWAdude,

Don't let GL get to you. This is him at his best. It's sometimes humerous to read his post and replies and you may agree that if ALL of DL employees had his drive, they probably wouldn't be in the position they are.

General, this started as a good thread and some interesting points. I agree with SWAdude concerning some of your post. They do tend to gloat on other airlines negative press. However, I think I understand your stance though I may not agree with it. I think it would make you very happy for ALL the LCC's to cease to exist. (though I think your human enough to wish it could be done without the loss of jobs) I might feel the same if in your position. A job with a MAJOR network carrier that you probably dreamed of working for as a kid. Now the only problem is that the company can't make ends meet and it probably makes you nervous. If the LCC's weren't such a PITA, Delta and the other "big" carriers would be doing fine. You and I both know the LCC's aren't going away and will continue to grow. In fact, within the next 10 years the tables could be turned. The LCC's may just become the largest airlines with the network carriers primarily doing international. As you have pointed out, that seems to be the only place they can make any money.

As for the articles I have read concerning jetBlue and the other LCC's, one of the things I have read is that "cost" are increasing and that is the reason for the lower operating margin. I don't believe this to be the case and believe this to be an error in reporting. JetBlue CASM is not increasing in large numbers but RASM is decreasing. This is a result of lower than normal ticket prices not an increase in cost. The 4th quarter report could prove me wrong but I believe you will still see the CASM in the 5.9 to 6.2 cents range. I think it's amazing to see how the market reacts from a drop in 3- 4% margin estimate. I could understand if it went from 4% to 0 or negative numbers but we're talking about double digit margins in an industry that is LOSING. On the other hand, it might be a good time for those that would like in to take advantage of the low price. I know I did!

Take care,

stickN
 
General,

I didn't intend to sound like I was jumping on you. I had more of a feeling that your intentions were of a more informational nature. But there seemed like there might have been a tone of instilling fear in some of the members. I was actually trying to have you clarify your position. We all know this industry is frightening enough the way it is.

There are mostly pilots on this forum that are dreaming of getting our jobs or waiting for the phone to ring to get asked for class. This means they are junior and feeling vulnerable. Many have been unemployed for quite some time with tremendous stress that can be alleviated with some hope. I've been there and don't want anything to dampen that hope for them. I know you would agree there is no need for this.

This medium can very one deminsional and be difficult to understand ones intentions.

Please don't try to crash my hard drive.:D :D ;) ;)

SWAdude:cool:
 
General,

You seem to be missing the point. The LCC's aren't going to spend a lot of money/resources attacking each other, when they've got lame duck legacy carriers they can pick off instead. Why would Airtran go head to head with WN on a route like BWI-IND when they can just pick off DL routes like ATL-DEN, ATL-LAX, MCO-DFW, etc.

There are small markets that will never see WN/JB. But these markets don't generate that much revenue. In fact, if these small markets did so well by DL, why is DL cutting back service to so many of them? DL has substantially reduced capacity to many of these smaller markets, despite there being no low-fare competition.

The fact is that DL generates the bulk of its revenue from flying people in big cities to other big cities. There's some international and small town traffic thrown in the mix too, but its not the majority. As an example, DL generates almost 25% of its revenue from the state of Florida, but I guarantee you most of that revenue doesn't come from GNV or EYW. It comes from the big markets like MCO,TPA and FLL.

It is this big city flying that is under assault by the LCC's.
 
Just jump'n in here

As an example, DL generates almost 25% of its revenue from the state of Florida, but I guarantee you most of that revenue doesn't come from GNV or EYW. It comes from the big markets like MCO,TPA and FLL.


MedFlyer,

Are you sure about this? If so, please call the folks at USAirways and let them know. It was always my understanding that U could never make much money out of these 3 cities...even though the planes were always packed. Hence they reduced service out of these cities substantially this past year.

But hey, that's U for ya. The corporate philosophy always was to do the exact opposite of what made sense.

Man, I sure do miss the original Piedmont. They were such an awesome airline....good 'ole boys with a lot of darn good common sense.
 
Gen

Medflyer echos some of my thoughts. LCCs (other than SWA) have attacked legacy carriers more than each other. The result has been a selective cleaning of lush routes & a drop in yields for the legacies. The LCC can make this stand & still make money at it. Doesn't mean the legacy carriers don't have other places to make money.

As for the day & time when LCCs compete against each other. Well, that day is somewhat here but not quite yet. But let me state some of the results. When SWA use to fly into ISP, Spirit flew routinely out of there. They're now gone if I'm not mistaken. Airtran has done well in BWI & I suspect they will continue to do so when they connect to cities that other LCCS don't fly too. At some point will we fly to those other cities, probably but they maybe too small for us to consider going into. As for JB, we overlap very little & they do little shorthaul vs longhaul which allows them to keep their costs down (if SWA could remove the short haul & just do longhaul from its CASM like you'd like to drop Comair, our CASM would be much smaller too but we/you are who/we are).

The question is when the time comes down to LCC fighting among themselves, where will the the legacy carriers be? I suspect they're domestic route structure will look radically different than it does now. Lots of regionals flights into the central hubs connecting to either international flights or transcontential flights on the legacy carriers. LCCs will be flying out of the hubs flying to all the stops the legacy folks use to fly to (under 300 miles up to transcontential). Legacy carriers will survive on their international & long haul & the connections to the regionals that will feed cities most of the LCCs will avoid. JBlue may go to some, other carriers may go to a regional aircraft but who knows.

The time is no where near that LCCs will be in the position where we will be dogfighting each other...there are too many other financial opportunities which permit LCCs to compete & steal legacy business. Maybe in 5 years but that is an eternity in the airline business. One other thing SWA has going for it is the fact we provide something that the business & casual traveler wants....frequency & price. When the other LCCs go somewhere they usually don't provide the frequency & the number of flights out of terminal like we do--usually a minimum of 10-12 flights with rapid increases to even more popular places. This adds efficiency. As another benefit is the normal opening expenses of getting a new station up & running is $1M I've been told. With the excessive number of folks we have, we should not need to hire a single person off the street to fill PHL or any new base for awhile.

You can play the scenario out as you have described but the assumptions are that the other LCCs have no bumps along the way. However, the other LCCs may have significant problems facing them that we don't....rising fuel costs (we've hedged about 75% for next year at around $24-$25) increasing costs on the personnel side as it relates to pay (JB in particularly as each year they are getting closer to their top pay scales, we are at least retiring folks at that level), debt payments. While every airline is facing increases (SWA is not excluded) other carriers have additional ones that we don't have.

So far where we have competed with the LCC, we've remained & have thrived. Often times we don't siphon customers from each other, we've merely allowed more folks the luxury to fly, something that charging through the nose to international destinations doesn't appear to be in the future. I will say without any malice, gouging one segment of your customers to offset losses where they compete against LCCs is a losing proposition. All carriers make marketing decisions on pricing & while one person's gouging is another "fair pricing model", I would argue that even when SWA has an exclusive market somewhere, while the ticket prices might be slightly higher, they'll never be higher than the highest advertised price (quite frankly they are usually much lower). It is an aspect of flying for SWA that I enjoy...we don't try to rob one set of customers to generate profit for the entire airline....a reasonable price on all routes. One has to do what one has to do. (the last portion is only an opinion & not meant to flame but is a philosophical point I would have dealing with if I flew for another carrier :) )
 
Thanks again for all of the responses. I will repond to each:

Side stick-n,

I do have a lot of drive, and I wish more at Delta had it to. I am an avid aviation watcher and I keep up with all of the news and articles etc...Would it be better for us (the Majors) if we didn't have LCCs? Sure. Do I wish that? No. Not every carrier can take care of every type of passenger. It used to be that the cost concious passneger would fly on Southwest , along with six stops, across the country for a low price. Then you got planes that could fly nonstop, and expanded from there. That was fine with us too, because we had our own type of passenger that wanted the first class seat, flights into larger airports, etc...Then came a couple more LCCs, and more, which was ok until the tech bubble burst. The economy went down hill fast, and 9-11 didn't help matters. Then the internet allowed people to wait until the last minute to buy tickets, which left people at my airline wondering what the loads would be--instead of knowing a month in advance. That was scary, but things are coming back. As the economy rises, so do the fares, and the tight reigns on capacity at the Majors have helped. In the mean time most of the Majors have tightened their belts ( we let 16,000 people go), and created ways to go after the cost concious consumer. (Song, TED etc) Will these ideas work? Song has done very well and is expanding. It takes a while to get a brand name going, but with weather like this Noreaster right now in the NE, people will be flocking to FLA and warmth---and some will go on Song and like it a lot. TED, on the otherhand, will be fighting out of one of their hubs, and may have a harder time gaining meaningful profits--but will still affect Frontier in some ways.

You stated that in some years the LCCs will be the Majors, with the legacy carriers flying mainly INTL. Well, I doubt the legacy carriers will give up their hubs and 1000s of RJs to feed those INTL flights. Delta's mainline domestic feed may eventually consist of Song and Rjs, and that Song product will still be good competition to any of your LCCs. The CASM, as reported by Fred Reid, at Song was near 7.0. Remember that Song 757s have 199 seats, and employees that are paid less, and the flights are longer with the a/c utilization of 13.2 hours a day. Throw in a pilot paycut, and it will lower even more. And, to say that the LCCs costs are not going up is wrong. The longer Jetblue has those planes, the more it will cost in maintenence (unless they had that wonderful deal with Airbus...), and pilot costs--along with other personel will go up. Fuel prices too, even though Southwest has a good hedge program (so does Delta, but probably not as good as SW). (Also, don't we own Iraq now??)

And we both know that the LCCs aren't the only reason that Delta and the other Majors aren't doing that well---it was having 500 airplanes empty right after 9-11, and most of the European flights empty during the Iraq war, etc. But, as those problems go away (for good I hope)--those same planes will start to fillup (like last Summer), and we are expecting better results over this Spring and Summer. We had a great Thanksgiving Holiday---on the last Sun we filled 96% of all of our flights--the best day ever for us. Thanks for responding.


SWADude,

I know you are new (check out the number of my posts---I must not have a life---my wife hates it when I am on the computer), but if you were a regular you would know that I have ALWAYS been an advocate for all of our Delta furloughs, and the other airlines furloughs. I have talked about helping them try to find jobs and I help many of them on my own time. This forum is about bringing out information for possible jobs or about giving information about the industry that could help pilots make up their minds about future employment. I sometimes offer my opinions, and people can do what they want with them. If I post an article or ask a question, it is to get some feedback. That is it.


Medflyer,

Come on man, I have been explaining the Song operation to you for a couple weeks now. Here goes one more time quickly: Some people in the big cities want only cheap fares and to go nonstop. We know that. For those people, we would rather put them on a Song 757 (used to be a DL Express 737) and keep them away from our hubs with limited seats. They fly nonstop, we fill our plane, and make some money (with 199 seats). That leaves the same seat open in ATL that that guy was going to take for someone in Peoria, who would fly an RJ through ATL and connect to FLL on one of our 767-400s. That same seat in ATL is now more expensive (or at a premium) because people in Peoria cannot go nonstop to FLL, and have to pay a little more. We charge more for the hub flying, and would rather keep the cheap fares from the large cities on SONG. The flying between the big cities will have the cheapest fares, and the smaller ones will have to fly through the hubs if they want to go somewhere---$$$$$.


Coopdog,

You are correct. FLA is not super profitable nonstop from the NE(unless you fill your planes), but through ATL we pack our 767-400s etc with people from many many small towns that will pay extra to get to the beach and warm up. We also have CR7 service to Key West----which is very popular thru ATL, and very full at an expensive price--and no going thru MIA or FLL. (Piedmont used to fly those F28s down there, and Eastern flew a 727-100)

Bye Bye--General Lee:cool: :rolleyes:
 
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LCC Profits

General Lee,

You are hereby demoted to Corporal for having such a feeble rebuttal to my post. After 25 years working for an ALPA carrier I am familiar with negotiating tactics....... All the while you are still bleeding irreplacable assets and net worth while LCC's are chewing you up. No, I don't get my information from Lou Dobbs. I have plenty of time to read, study and manage my finances since retirement. You should try it....reading that is. lol
 
General Lee said:

I know you are new (check out the number of my posts---I must not have a life---my wife hates it when I am on the computer), but if you were a regular you would know that I have ALWAYS been an advocate for all of our Delta furloughs, and the other airlines furloughs...................

This forum is about bringing out information for possible jobs or about giving information about the industry that could help pilots make up their minds about future employment. I sometimes offer my opinions, and people can do what they want with them. If I post an article or ask a question, it is to get some feedback. That is it................................

Medflyer,

Come on man, I have been explaining the Song operation to you for a couple weeks now. Here goes one more time quickly:
Bye Bye--General Lee:cool: :rolleyes:

Quick off topic question for you General.

You appear to have posted close to 1500 posts on this website... and do spend ALOT of time here..... so.... have you contributed to the forum fundraiser?

If not, what is your position on contributing?

Just curious.
 
FL717,

I probably should contribute something with all of the time I spend on this site. I will have to go over it with my wife who is in charge of the funds. I do spend quite a lot on the Delta furloughs, not only helping with Cobra payments, but also sponsoring some.


F9 driver,

Thanks for the demotion. I guess you know everything about the airline business also, and I am sure you know that airline management would never ever take advantage of an employee group. Guess what Sarge? We have our own people looking into it. We have our own independant Investment bank, plus analysts that look over the Delta books and determine how much we NEED to give. All that bleeding you are talking about is mostly one time charges, with most of those relating to the Song start up. But, that is all our fault......Yes, we have a debt problem and are willing to help Delta get better access to the capital markets to refinance that debt. Debt is ok as long as you can service it (I read that---in a BOOK!!!!). AOL has over $20 BILLION in debt, but it keeps truckin along. We are trying to get better interests rates, and we will do that with some contributions---which will come. And the pension problem, as I have said 2000 times, is getting better each day the stock market rises along with interest rates. And, the LCCs are now starting to feel the affects of Song on the East Coast. We actually had a plan long before your rival UAL. And just watch, Frontier's tons of profits might start to wane a tad when good ole TED comes to town. Sure, it will hurt UAL too, so both will eat each other up. Enjoy your retirement.

Bye Bye--General Lee;) :rolleyes:
 

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