We already get a 7.3% match on our 401k - so that's very comparable with any B-plan out there.
No 401k match is ever comparable to a B-plan. B-plans give you money without you having to contribute a dime of your own money. You only receive a 401k match if you contribute. There are also more restrictions on 401k contributions than B-plan contributions. B-plans are far superior to 401ks.