Well, for one, that IS the answer that the airlines do not want to face...MAKE IT NO OTHER CHOICE. The utilities industry do that. If the airlines would all raise the prices to say...hmmmm, cover the cost of doing business, then we all have to pay more. But, Crandell was a smart man in the 70's, not today. His model does not work, the freq flyer programs do not work, and the fare structures he came up do not work, oh and his hub and spoke system does not work. Do not believe me? How are the airlines doing today? Anyone been delayed out of a major city?
As for the fractionals not being able to grow due to limited market well, that is wrong as well. We are growning and fast! We have 1 year waiting list, Cessna and the like can not build planes fast enough...can Boeing? (crickets in Seattle) In fact, Boeing just layed off a ton of people, Cessna is hiring like mad. It is a cycle true but, frationals are growing more because the market IS expanding. Just check out how many more people are worth a billion dollars than 5 years ago? Talk about limits, I think the airlines have reached there limits in many way. NO more cash (limited), not as many trained pilots who want to go back and forth layoff to layoff (limited), tons of pissed off pax who pay the employees are all cutting back on flying because it is a hassle and it is a slowing economy (limited), FAA patience with airlines not complying with the required checks (limited), and of course the airspace system that can not handle the tons of flights into the hub and spoke system set up by the airlines themselves..(limited)....so, time is up for them. It is sad to see them close and go out of business one by one. It will get worse. Wait and see. Amtrak is doing well and hiring.