Yo, Leeroy-like taking candy from a baby
apparently, you, climbhappy, and SWA/FO think you're smarter than SWA management.
http://usatoday30.usatoday.com/travel/flights/2009-12-13-southwest-checked-bags_N.htm
apparently, you, climbhappy, and SWA/FO think you're smarter than SWA management.
Can you prove to me where SWA has gained market share by not charging for bags?
No you can't, and the financial analysts that cover the airline industry can't seem to see it either. That's why they keep asking Gary to prove his claims of increased market share.
http://usatoday30.usatoday.com/travel/flights/2009-12-13-southwest-checked-bags_N.htm
http://www.forbes.com/forbes/2011/0718/features-southwest-airlines-gary-kelly-midway-grown-up.htmlGary Kelly, Southwest's CEO, says the no-fee policy has helped the airline increase its share of the domestic market by about 1%, or $800 million to $900 million.
In the end it was a genius move and typical Southwest: unconventional, brash, unabashed. By refusing to nickel-and dime customers, Southwest added two percentage points in marketshare, increased passenger loads by 10% and brought in $2 billion in incremental annual revenue--at a cost of $500 million or so in forgone bag fees. "We added 24% more revenue per mile without buying another plane," says Kelly.
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