Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature may not be available in some browsers.
Why cant we (SWA) start charging for a second bag? Save face by keeping the first bag free, collect revenue on the second...a win/win and a way to move toward the eventual charging for all checked bags if they choose.
Why cant we (SWA) start charging for a second bag? Save face by keeping the first bag free, collect revenue on the second...a win/win and a way to move toward the eventual charging for all checked bags if they choose.
The problem with charging for bags is lost market share. It's all about the unintended consequences.
Can you prove to me where SWA has gained market share by not charging for bags?
No you can't, and the financial analysts that cover the airline industry can't seem to see it either. That's why they keep asking Gary to prove his claims of increased market share.
http://www.forbes.com/forbes/2011/0718/features-southwest-airlines-gary-kelly-midway-grown-up.htmlGary Kelly, Southwest's CEO, says the no-fee policy has helped the airline increase its share of the domestic market by about 1%, or $800 million to $900 million.
In the end it was a genius move and typical Southwest: unconventional, brash, unabashed. By refusing to nickel-and dime customers, Southwest added two percentage points in marketshare, increased passenger loads by 10% and brought in $2 billion in incremental annual revenue--at a cost of $500 million or so in forgone bag fees. "We added 24% more revenue per mile without buying another plane," says Kelly.
apparently, you, climbhappy, and SWA/FO think you're smarter than SWA management.
http://usatoday30.usatoday.com/travel/flights/2009-12-13-southwest-checked-bags_N.htm
http://www.forbes.com/forbes/2011/0718/features-southwest-airlines-gary-kelly-midway-grown-up.html
Hey Moron,
Why hasn't Gary started charging for bags? Answer that, dummy.
Hey Moron,
Why hasn't Gary started charging for bags? Answer that, dummy.
Hey Dummy, have you ever seen the "People's Court" SWA TV commercials? I guess you haven't. They always said "Oh, SWA would NEVER do that...." when it came to charging for bags. OOOOOPS.
Bye Bye---General Lee
Gary can't charge for bags because the computer reservation system can't charge for bags.