Okay, you are an investor with $1M. SkyWest's net profit margin over the last 12 months was 5.00%. The current E-Trade savings account pays 5.05% with ZERO risk. Where would you put your money? A high risk airline, or a ZERO risk savings account?
A "token increase" tips the scales considerably...
SkyWest (or any airline for that matter) is lucky to have the investors they do. They could easily get a higher return elsewhere.
(http://finance.google.com/finance?q=SKYW)
That's not a valid argument Seeya. Let's assume your 5% net profit margin for Skywest. If I'm an institutional investor looking to "invest" (or perhaps the better term would be LOAN) Skywest money, I'm going to do FAR better than the 5% net margin the company earns. In fact, I'm going to charge Skywest MORE to loan them money if I feel their their stability is in doubt, no matter what their profit margins may be. And the institutional investor will have collateral to boot!! The only entity earning only 5% is Skywest Inc.