This was a Crandall AAL idea, 1989 proposal, that AAL would become a marketing company selling tickets on routes. Then companies would bid to fly those routes. Low bidder gets the route. Iaccoa proposed this for Chrysler in 1979, Chrysler would design cars, have dealer network and farm out all the manufacturing to the low bidder, if the unions and banks did not go along with the reorganization plan. Look at them today, they are the only profitable N. American auto maker. This is not something new.