Clearly you don't fly on the Airtran side of the fence. It is common knowledge over here that SWA will be bankrupt in the coming years. Here is a short list of the reasons:
1. Single Engine Taxi: sure you do it now but not enough.
2. International: SWA can't and never will be able to fly international
3. 717s: clearly the most profitable aircraft in the history of aviation and GK just gave them away
4. Cowboy attitude: as seen in the deviation data, clearly subpar pilots and an accident waiting to happen when SWA attempts to fly international.
5. Business class: despite what you might read in the WSJ, SWA will never carry a business traveler without business class. It has never been done in the history of aviation. When a business traveler books a ticket they only look for business seats, it's science.
6. XM Radio: Without it you might as well drive.
7. Bag Fees: Without bag fees it is impossible to be a profitable airline.
8. ETOPS: SWA isn't and will never be an ETOPS carrier. It will be impossible to unlock the billions in Hawaii without ETOPS.
I could go on and on but after flying a four day it is clear that the only smart investment is shorting LUV.
Look at flagship legacies like United. SE taxi, ETOPS, Europe, Hawaii, Asia, inflight movies, arbitrated SLI, Business class, bag fees.... Clearly a better airline for your investment dollar.