I think this is why the B400 fleet is growing. This is the "bait". Once they bite, give the guy a free upgrade. Guess which one he will buy next time? The more bait, the more bites.
Guys, "bait and switch" is when you advertise the cheap price and then it is unavailable and sell a more expensive product. The B400 and Ultra fleet is what gives people their first taste of private aviation -- the most addictive thing known to the traveling man. One addicted, you want a plane with movies, standup cabin, longer ranger, room for friends and family. Especially in this post 9/11 world, once you fly private you never want to go back.
Admit it, even you pilots don't like to airline anymore.
Fly safe.