I have no doubt who NetJets management is serving: Warren Buffett and Berkshire Hathaway shareholders. However, I believe it was Herb Kelleher who said he solved that business conundrum of who comes first: the shareholder, the customer or the employees? by subscribing to the business practice of: Shareholders will be satisfied if there are satisfied customers and customers will be satisfied if there are satisfied employees. So far in my tenure at NetJets I can't hear anything management is saying about resources, efficiency and motivation for all the noise their actions are making.
As for the union/industry comment, if NetJets controls 75% of the fractional market, wouldn't that make the industry strongly unionized?