The "Jetting" campaign has the ability to be pretty good. But I don't think we launched quite right.
It's better than what we used to have...uh...nothing.
I still think we should do the fun/witty style commercials we used to have and incorporate that with the Jetting thing. I know we don't have the war chest SWA has...but a couple more different ads would be good.
As far as CLE....who knows. I know CVG was trying to attract us there last year. We'll see.
Not a slam but I noticed that Jetblue was not in the top 10 for customer service in the DOT statistics for August.
I'm very surprised since it is usually Jetblue who knocks us out of 1st. Was there some 'incident' or 'meltdown' or was it just the summer/JFK? I noticed that you are off the bottom in ontime also. Also very unusual.
thoughts? (and I really mean it that I don't mean it as a slam, I'm more wondering if there is a rational explanation as to why you aren't even on there when usually you are top 2 or 3)
and about Jetting, saw the commercial last night for the first time and it was sort of catchy. a little busy for my taste and I think some of the 'take away' points might be missed. (leather, TVs ~ clickers)
but I think it is probably worlds better than our 'Nick' campaign that they used to launch BS (business select, great fare bucket name. hmm, I'd like my BS ticket with a little helping of STFU on the side)