and about Jetting, saw the commercial last night for the first time and it was sort of catchy. a little busy for my taste and I think some of the 'take away' points might be missed. (leather, TVs ~ clickers)
but I think it is probably worlds better than our 'Nick' campaign that they used to launch BS (business select, great fare bucket name. hmm, I'd like my BS ticket with a little helping of STFU on the side)