AlbieF15 said:
My honest take: SWA has done more to wreck the old school airline job at other airlines than any other airline, period.
I think you have it wrong. Since 1938, the Federal government had strictly regulated airline fares and routes. The government kept fares high to please airline investors and airline-employee unions. This policy kept airline costs high and priced air travel out of the reach of most Americans.
A Texas attorney named Herbert Kelleher figured out that if an airline flew just within a state, it would escape federal regulation. He founded Southwest Airlines, serving only Texas, in 1971. Backpackers, students, retirees, and even children commuting between divorced parents packed Southwest's Boeing 737s. Says Kelleher of the larger, high-cost airlines' failed attempts to destroy Southwest in court: "If Southwest didn't survive" and open the skies to the public, "something was very wrong about our whole system, about our whole society."
In 1978, President Jimmy Carter and Congress changed the situation drastically when they deregulated the airlines. Airlines could now choose their own routes and fares. Kelleher promptly expanded Southwest outside of Texas. By the 1990s, Southwest had become a national powerhouse. By the mid-1990s, the U.S. airline industry had, as Petzinger explains, "bifurcated" into two side-by-side airline industries.
First, there is the informal cartel of high-cost, large-network carriers such as American and United Airlines. They carry business people, and some leisure travelers, and fly the international routes. Second, there is the low-fare airline industry, of which Southwest, JetBlue, and AirTran are major players. Low-fare airlines vastly increase enplanements at airports nationwide, where the cartel would charge much higher fares. These were the very same passengers that the Legacy carriers priced out of their airplanes, now they wanted them too. The problem was the Legacy carriers focused on 8% of the population, and their big bucks, while Southwest went after the other 92%.
The Legacy carriers could still be making the big bucks if they only focused on the top 8% of the population, but they would be much much smaller, with a lot less pilots. How many of you flew on an airplane prior to 1978, and how often? Before you blame the Southwest effect for creating all the extra travelers, remember it also created all the extra pilots to fly them.