ExpWayVis31 said:
IronCity, You obviously were not paying attention in you Airline Economics 101 class. Yield and capacity go hand in hand. Because of over capacity more people are flying because it is still cheep...Reduce capacity, send the cheep seats back to Amtrak & Grey Hound and only fly the pax who are willing to pay the big bucks and you will make $$.
Another part of B6's problem is that they have so much capacity epically in the NY to FLA market is that they are competing with them selves...It is just too easy to pick another flight and get a better deal.
You're right, and I realize yield and capacity go hand in hand. My arguement is I don't believe there is overcapacity right now. A record number of people are flying, capacity has been slashed since 9-11, and everyone is flying full. Not 100% full but mid 70's to mid 80's system wide depending on the airline.
I think about 85% is considered "full" for systemwide loads. You just can't really get much higher than that or your bumped pax and effects of cancellations increase exopentially with each percentage above that.
I don't think we have to send everyone who won't pay "big bucks" to the bus or train for us all to be profitable. We do need to raise ticket prices though, and our management's philosophy is as flawed as anyone's on that topic (or at least it has been, before these latest rounds of fare hikes started sticking). The common consensus in the ivory towers is even though you only need to raise tix 5 or 10 bucks to get back in the black, if you do then all your pax will run to the competitors pushing you further into the red. This is false when all your competitors are running full. The stratedgy of losing money on each pax but making it up in volume is what's killing us all.
You're right about too many seats on some routes. JFK-FLL what, 17 times a day? Hey that's fine if demand is there, but if you can't get the extra 5-10 bucks a ticket then absolutely cut back. And definately cut back on the number of cheap fare buckets.
And speaking of "just picking another flight and getting a better deal", we have been our own worst enemy in that regards too. We have let way too many people intentionally buy tix in the lowest buckets, show up for the flight they originally wanted to fly on, and stand by for free. Since we don't oversell, yet get a similar number of no shows as any other airline, we almost always have seats so that tactic has been consistently rewarded. Sometimes the fare difference is several hundred percent. This has got to stop.
We have finally figured that out, and will be charging I think a 25 dollar change fee each way and, I hope, the fare difference. There is a line between exceptional customer service and giving away the farm. Our previous (albeit probably "unofficial") policy in this regards crossed that line and its time to fix it.