GhettoBeechjet
Well-known member
- Joined
- Jun 24, 2007
- Posts
- 429
I heard that we will be handed a 75% paycut just before Christmas, and the doors will be shut two weeks later. Herb and Gary suck at business. They simply got lucky for 40 years, and now their luck has run out.
It was a good ride fellas! Good thing Delta is hiring...
I know this was written sarcastically but somehow I feel the need to respond anyway. I know my previous posts seem very doom and gloom. That being said I think you would be hard pressed to find a bigger fan of a company than I am of SWA. I love working here and I appreciate it every day. That however doesn't mean that I chose to ignore reality and subsitute it with my own. I don't think anyone could ever say that SWA management sucks at business. This is why I think they will be making some difficult choices that will change the fundamentals of the business and how the airline operates. In a macro sense we have a weak dollar, weak economy, high fuel prices, and are staring at the fiscal cliff. I believe that 2013 and 2014 economically looks far worse than anyone thought 6, 12 , or 18 months ago. None of these factors are good for demand. Add into that the fact that our profit margin is unacceptably low and way off of our competitors. Basic math is that to increase that margin we need to lower expenses and/or raise revenue. For several years they have been working on the revenue side by trying to capture market share, entering higher fare markets, new Rapid Rewards, -800, evolve interior, business select and early bird. Some of these things have worked and some not so well. About the only thing they haven't done is charge for bags. Now it looks like they are forced to begin concentrating on the expense side. If you read what leadership is saying now they are currently talking about a new schedule optimization system, refreshing the fleet, underperforming routes and stations, and high labor costs. Taking that apart with more schedule optimization I expect our future schedule will look more like CALs used to with less flying on certain days of the week when demand is weaker. Underperfoming routes and stations means less flying to less cities. Refreshing the fleet means less classics. High Labor costs means they will be asking for cotract concessions in either terms of less money or higher productivity. When you add it all together it means less airframes, less flying and thus fewer pilots.
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