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Is Song singing the Blues?
- Thread starter Kid Charlemagne
- Start date
- Watchers 11
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AKAAB
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- Feb 13, 2003
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- 503
NYRANGERS
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AKAAB said:
That was pretty funny
. Actually the uniforms for pilots will be the standard Delta one, the FA's uniforms are different than Delta's (much nicer in my opinion).Hey AKAAB, did you sew those stripes on yourself?
NYRANGERS
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Here is a pretty funny article about Song's debut. I wonder why they only printed two negative comments? The plane had 199 people on board, I am sure somebody liked it.
Delta debuts Song, hopes for sweet note of success
April 15, 2003 7:13:00 PM ET
Julie MacIntosh
NEW YORK, April 15 (Reuters) - Delta Air Lines' (DAL) new lower-fare unit, Song, made every effort at its launch on Tuesday to show how different it is from Delta -- women bent into yoga poses in the middle of the airline terminal while a ponytailed man blended smoothies.
Song and Delta have spent months creating a lower-cost airline-within-an-airline that they think can succeed, even though many of the biggest U.S. airlines have miserably failed at such efforts in the past.
Some of Delta's toil is obvious -- Song's multicolored leather seats and eager-to-please crews are refreshingly different.
But Song's own passengers were largely caught unaware on Tuesday.
"So are they changing Delta's name to Song for good?" asked a confused Carla Schaefer, who arrived at New York's John F. Kennedy airport with no idea she was catching anything other than a regular Delta flight to Florida.
Schaefer, who flew Delta rival JetBlue Airways (JBLU) on her previous two trips to Florida, had not heard of Song before Tuesday morning, and was overwhelmed by all the festivities.
"To tell you the truth, I kind of have a headache," she said, as a live band played classic hits in the boarding area.
Passengers who fly Song from now on will be greeted with a calmer, though still colorful, atmosphere as the carrier gets down to the gritty business of surviving the U.S. airline industry's worst-ever downturn.
HIGH-STAKES GAMBLE
Industry analysts say Song is a long shot for Atlanta-based Delta, which is looking to protect its eroding market share along the eastern U.S. If Song is able to stay aloft despite higher costs at Delta that filter down into its business, it could cause serious headaches for JetBlue and Continental Airlines (CAL), Delta's biggest competitors in the New York-to-Florida market.
But Song is now faced with the tricky task of separating its identity, but not its balance sheets, from Delta. The launch of fresher, friendlier Song raised questions for some travelers over why the changes are not being made system-wide.
"Thanks, guys -- now I can avoid all the grouchy people over at the regular Delta," one woman said as she exited the plane on Tuesday.
Song, which charges between $79 and $299 per one-way flight, is banking on low unit costs to boost its results. But its pilots are covered by labor agreements at Delta that are more costly than those at other startup carriers.
Song's president John Selvaggio, who played the horn in the band on Tuesday, said in an interview that Song's costs per available seat mile in cents, a key measure of an airline's expenses, "Start with a seven." That compares to costs of about 10 cents per available seat mile at some of the biggest U.S. carriers, and about 6.5 cents at JetBlue.
Song has taken several big steps to lighten up its cost structure compared with Delta's. It will charge for the food on its flights -- $7, for example, for a baked ham and Swiss cheese sandwich or roast beef wrap, and $5 for one of its signature drinks. Song also turns its planes around far more quickly by starting clean-up before an arriving flight lands.
RESULTS CLOSELY HELD
It may be difficult to tell how Song performs financially, since Delta is not required to present all of its results separately from the rest of the company.
Despite all its efforts to develop a separate identity, Song is not positioned to jump out of Delta's nest, which resulted in foggy looks from some travelers on Tuesday.
Passengers who book their tickets on various Internet sites will still often see Song flights listed under Delta's name, or listed as flights run by a Delta affiliate or partner.
"We want to have a different brand, but obviously, Delta owns Song," Selvaggio said on Tuesday.
To win customers like those who have switched over to trendy JetBlue, Song pledges to have a state-of-the-art video, television and entertainment system fitted into the back of its seats by October.
But for the next five months, which could be the toughest ones yet for the airline industry, Song is hoping its customers can make do without the technology.
Song will roll out service this year between mainly eastern seaboard cities like Boston, New York, Fort Lauderdale and Atlanta, as well as Las Vegas. REUTERS
© 2003 Reuters
Delta debuts Song, hopes for sweet note of success
April 15, 2003 7:13:00 PM ET
Julie MacIntosh
NEW YORK, April 15 (Reuters) - Delta Air Lines' (DAL) new lower-fare unit, Song, made every effort at its launch on Tuesday to show how different it is from Delta -- women bent into yoga poses in the middle of the airline terminal while a ponytailed man blended smoothies.
Song and Delta have spent months creating a lower-cost airline-within-an-airline that they think can succeed, even though many of the biggest U.S. airlines have miserably failed at such efforts in the past.
Some of Delta's toil is obvious -- Song's multicolored leather seats and eager-to-please crews are refreshingly different.
But Song's own passengers were largely caught unaware on Tuesday.
"So are they changing Delta's name to Song for good?" asked a confused Carla Schaefer, who arrived at New York's John F. Kennedy airport with no idea she was catching anything other than a regular Delta flight to Florida.
Schaefer, who flew Delta rival JetBlue Airways (JBLU) on her previous two trips to Florida, had not heard of Song before Tuesday morning, and was overwhelmed by all the festivities.
"To tell you the truth, I kind of have a headache," she said, as a live band played classic hits in the boarding area.
Passengers who fly Song from now on will be greeted with a calmer, though still colorful, atmosphere as the carrier gets down to the gritty business of surviving the U.S. airline industry's worst-ever downturn.
HIGH-STAKES GAMBLE
Industry analysts say Song is a long shot for Atlanta-based Delta, which is looking to protect its eroding market share along the eastern U.S. If Song is able to stay aloft despite higher costs at Delta that filter down into its business, it could cause serious headaches for JetBlue and Continental Airlines (CAL), Delta's biggest competitors in the New York-to-Florida market.
But Song is now faced with the tricky task of separating its identity, but not its balance sheets, from Delta. The launch of fresher, friendlier Song raised questions for some travelers over why the changes are not being made system-wide.
"Thanks, guys -- now I can avoid all the grouchy people over at the regular Delta," one woman said as she exited the plane on Tuesday.
Song, which charges between $79 and $299 per one-way flight, is banking on low unit costs to boost its results. But its pilots are covered by labor agreements at Delta that are more costly than those at other startup carriers.
Song's president John Selvaggio, who played the horn in the band on Tuesday, said in an interview that Song's costs per available seat mile in cents, a key measure of an airline's expenses, "Start with a seven." That compares to costs of about 10 cents per available seat mile at some of the biggest U.S. carriers, and about 6.5 cents at JetBlue.
Song has taken several big steps to lighten up its cost structure compared with Delta's. It will charge for the food on its flights -- $7, for example, for a baked ham and Swiss cheese sandwich or roast beef wrap, and $5 for one of its signature drinks. Song also turns its planes around far more quickly by starting clean-up before an arriving flight lands.
RESULTS CLOSELY HELD
It may be difficult to tell how Song performs financially, since Delta is not required to present all of its results separately from the rest of the company.
Despite all its efforts to develop a separate identity, Song is not positioned to jump out of Delta's nest, which resulted in foggy looks from some travelers on Tuesday.
Passengers who book their tickets on various Internet sites will still often see Song flights listed under Delta's name, or listed as flights run by a Delta affiliate or partner.
"We want to have a different brand, but obviously, Delta owns Song," Selvaggio said on Tuesday.
To win customers like those who have switched over to trendy JetBlue, Song pledges to have a state-of-the-art video, television and entertainment system fitted into the back of its seats by October.
But for the next five months, which could be the toughest ones yet for the airline industry, Song is hoping its customers can make do without the technology.
Song will roll out service this year between mainly eastern seaboard cities like Boston, New York, Fort Lauderdale and Atlanta, as well as Las Vegas. REUTERS
© 2003 Reuters
Some things I noticed w/ comments
1. "But Song's own passengers were largely caught unaware on Tuesday.
"So are they changing Delta's name to Song for good?" asked a confused Carla Schaefer, who arrived at New York's John F. Kennedy airport with no idea she was catching anything other than a regular Delta flight to Florida.
Schaefer, who flew Delta rival JetBlue Airways (JBLU) on her previous two trips to Florida, had not heard of Song before Tuesday morning, and was overwhelmed by all the festivities."
Comment: correct just goes to show it dosen't matter what you paint on your aircraft. You could draw a giant cock and a pair of DD tits and all the pax would care about is the price and quality of service in terms of on time performance and frequency. In short nobody fin cares about the name or marketing gimmik.
2. "But Song is now faced with the tricky task of separating its identity, but not its balance sheets, from Delta. The launch of fresher, friendlier Song raised questions for some travelers over why the changes are not being made system-wide."
Comment: yes system wide change, if this is the direction delta wants to go in then fine, but the whole shabang will need to be changed including all employee compensation. If one section of the company make $$ and one looses $$$ then the net result is break even or loose.
3. "Song, which charges between $79 and $299 per one-way flight, is banking on low unit costs to boost its results. But its pilots are covered by labor agreements at Delta that are more costly than those at other startup carriers...........
........ Song's costs per available seat mile in cents, a key measure of an airline's expenses, "Start with a seven." That compares to costs of about 10 cents per available seat mile at some of the biggest U.S. carriers, and about 6.5 cents at JetBlue. "
comment: yeah but if the rest of the company has a CSM of 10 or 11 then it throws the song saving and profit out the window...ditto from above. Also lower your price here you have to make it up somewhere else.
4. "It may be difficult to tell how Song performs financially, since Delta is not required to present all of its results separately from the rest of the company.
Despite all its efforts to develop a separate identity, Song is not positioned to jump out of Delta's nest, which resulted in foggy looks from some travelers on Tuesday. "
comment: knock knock, hey guys who run the airline or airlines, listen up old farts, for the last time, nobody f'in cares what you paint on the plane or how you market it, just provide safe, reliable, reasonally comfortable service at a price people can afford to places people want to fly and you'll do fine. Understand?
O well good luck Delta/Song because we all know who pays the price when bad decisions are made. HMMMMM could it be the employees.
1. "But Song's own passengers were largely caught unaware on Tuesday.
"So are they changing Delta's name to Song for good?" asked a confused Carla Schaefer, who arrived at New York's John F. Kennedy airport with no idea she was catching anything other than a regular Delta flight to Florida.
Schaefer, who flew Delta rival JetBlue Airways (JBLU) on her previous two trips to Florida, had not heard of Song before Tuesday morning, and was overwhelmed by all the festivities."
Comment: correct just goes to show it dosen't matter what you paint on your aircraft. You could draw a giant cock and a pair of DD tits and all the pax would care about is the price and quality of service in terms of on time performance and frequency. In short nobody fin cares about the name or marketing gimmik.
2. "But Song is now faced with the tricky task of separating its identity, but not its balance sheets, from Delta. The launch of fresher, friendlier Song raised questions for some travelers over why the changes are not being made system-wide."
Comment: yes system wide change, if this is the direction delta wants to go in then fine, but the whole shabang will need to be changed including all employee compensation. If one section of the company make $$ and one looses $$$ then the net result is break even or loose.
3. "Song, which charges between $79 and $299 per one-way flight, is banking on low unit costs to boost its results. But its pilots are covered by labor agreements at Delta that are more costly than those at other startup carriers...........
........ Song's costs per available seat mile in cents, a key measure of an airline's expenses, "Start with a seven." That compares to costs of about 10 cents per available seat mile at some of the biggest U.S. carriers, and about 6.5 cents at JetBlue. "
comment: yeah but if the rest of the company has a CSM of 10 or 11 then it throws the song saving and profit out the window...ditto from above. Also lower your price here you have to make it up somewhere else.
4. "It may be difficult to tell how Song performs financially, since Delta is not required to present all of its results separately from the rest of the company.
Despite all its efforts to develop a separate identity, Song is not positioned to jump out of Delta's nest, which resulted in foggy looks from some travelers on Tuesday. "
comment: knock knock, hey guys who run the airline or airlines, listen up old farts, for the last time, nobody f'in cares what you paint on the plane or how you market it, just provide safe, reliable, reasonally comfortable service at a price people can afford to places people want to fly and you'll do fine. Understand?
O well good luck Delta/Song because we all know who pays the price when bad decisions are made. HMMMMM could it be the employees.
BLUE BAYOU
Well-known member
- Joined
- Nov 15, 2002
- Posts
- 836
So you got hosed?
Jaydub,
You were asking me about a question? I missed it. Can you ask it again?
PS about the IBM computers. I see them all the time from what I understand they are one of the market share leaders in Laptops and are the provider(along with Hitichi) for most of the laptop screens in use today. Thay have most of the pattents on the current LCD techonology. Go where the money is?
Jaydub,
You were asking me about a question? I missed it. Can you ask it again?
PS about the IBM computers. I see them all the time from what I understand they are one of the market share leaders in Laptops and are the provider(along with Hitichi) for most of the laptop screens in use today. Thay have most of the pattents on the current LCD techonology. Go where the money is?
Last edited:
JayDub
Make it so.
- Joined
- Nov 26, 2001
- Posts
- 254
G4G5,
IBM's current market share of the lap top world is a mere pittance of what they enjoyed in the main frame era. It's the most cited example of ignoring future trends in most text books when I took my classes on business.
As far as what I was asking, you totally ignored the points in my second post just to recite your previous theories. I am beginning to think you don't want a discussion, just a platform.
Kid,
This is not the appropriate forum for any response I may have. That is, if you're even still reading this thread.
JayDub
IBM's current market share of the lap top world is a mere pittance of what they enjoyed in the main frame era. It's the most cited example of ignoring future trends in most text books when I took my classes on business.
As far as what I was asking, you totally ignored the points in my second post just to recite your previous theories. I am beginning to think you don't want a discussion, just a platform.
Kid,
This is not the appropriate forum for any response I may have. That is, if you're even still reading this thread.
JayDub
AKAAB
Well-known member
- Joined
- Feb 13, 2003
- Posts
- 503
Local news in West Palm Beach filed mixed stories about Song's launch. One said they were a completely new airline and never mentioned Delta at all. Another was a little better informed and called Song Delta's baby brother, and even mentioned the risks Delta was taking.
The best report showed an enthusiastic ramp crew waving at the arriving Song aircraft.
The funny thing is, though, the ramp crew was from JETBLUE, not Delta!!!
You gotta love it! Welcome to the dance, Song....
AKAAB
The best report showed an enthusiastic ramp crew waving at the arriving Song aircraft.
The funny thing is, though, the ramp crew was from JETBLUE, not Delta!!!
You gotta love it! Welcome to the dance, Song....
AKAAB
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